Bimbo Bakeries USA

Senior Customer Executive East Commercialization and Distributor Development

Bimbo Bakeries USA • $105K — $147K *
US-AnywhereRemote in Charlotte, NC
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS in Business, Marketing, or related field required.
  • Minimum of 7 years of experience in sales, customer management, or commercialization in consumer packaged goods or grocery retail.
  • Proven experience with grocery retailers, distributors, or cross-functional teams.
  • Preferred background in refrigerated, dairy case, bakery, or adjacent categories.
  • Demonstrated ability to influence decisions and lead initiatives without direct reporting authority.

Responsibilities

  • Partner with customer-facing executives to identify and execute growth opportunities across Eastern retail customers.
  • Lead the commercialization process from initial identification through product launch and follow-up.
  • Develop a structured opportunity pipeline with transparency on ownership and progress.
  • Coordinate with various internal teams for seamless execution of commercialization efforts.
  • Create customer-specific selling materials and internal decision documents in conjunction with Customer Executives.
  • Support initiatives that drive profitable volume and revenue growth, including distribution gains and promotional programs.
  • Act as the primary commercial lead for Northeast distributors, overseeing relationships and business execution.

Benefits

  • Comprehensive benefits package.
  • Paid time off.
  • 401k with company match.
  • Annual bonus eligibility.
Full Job Description
Salary Range: $105,100 - $147,100

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

The Senior Customer Executive - East Commercialization & Distributor Development will drive execution and profitable growth across the Bays and Lender's Dairy Case portfolio throughout the Eastern United States. The role serves as the commercialization engine behind opportunities identified by customer-facing Customer Executives, partnering internally to convert customer opportunities into executable plans, successful launches, distribution gains, and sustainable growth. The position will support Customer Executives and Eastern grocery customers, while maintaining the direct customer call and business ownership for Northeast distributors.

Key Responsibilities:
  • Partner with customer-facing Customer Executives to evaluate, prioritize, commercialize, and execute Bays and Lender's Dairy Case growth opportunities across Eastern retail customers.
  • Lead the internal commercialization process from opportunity identification through launch, including item setup, pricing, forecasting, production planning, customer readiness, and post-launch follow-up.
  • Build, maintain, and report a disciplined opportunity pipeline with clear owners, milestones, risks, financial expectations, and next steps.
  • Coordinate cross-functional partners across Supply Chain, Revenue Growth Management, Finance, Category Management, Marketing, Customer Planning, Operations, Customer Service, and broker teams to deliver seamless execution.
  • Develop customer-specific selling materials, commercialization decks, new item presentations, business reviews, and internal decision documents in partnership with the applicable Customer Executive.
  • Support distribution gains, assortment optimization, promotional programs, display opportunities, and other initiatives that deliver profitable volume and revenue growth.
  • Serve as the direct commercial lead for Northeast distributors and manage distributor relationships, business reviews, growth plans, issue resolution, and execution follow-through.
  • Identify expansion opportunities across distributor networks and connect those opportunities to the appropriate customer-facing Customer Executive and internal team.
  • Provide leadership across assigned initiatives and influence short- and long-term decisions without direct reporting authority.
  • Monitor performance, diagnose gaps, remove barriers, and provide clear solutions and reporting to achieve growth plans.


Primary Customers and Distributor Scope:
  • Primary focus on commercialization and internal execution support for the Bays and Lender's Dairy Case business across the Eastern United States.
  • Direct customer and business responsibility for assigned Northeast distributors.
  • Travel to customer and distributor locations, company facilities, headquarters, and industry events as required for business growth and execution.


Leadership Competencies:
  • Adapts approach and attitude in real time according to the changing demands of different situations.
  • Creates alignment and motivates cross-functional partners to achieve shared objectives.
  • Holds self and others accountable to meet commitments and deliver results.
  • Makes sense of complex, high-volume, and sometimes contradictory information to solve problems effectively.
  • Demonstrates strong customer focus, commercial acumen, collaboration, and execution excellence.


Education and Work History:
  • BA/BS in Business, Marketing, or a related field required.
  • Minimum of 7 years of sales, customer management, commercialization, category management, or equivalent experience in consumer packaged goods or grocery retail.
  • Experience working with grocery retailers, distributors, brokers, or cross-functional customer teams.
  • Experience in refrigerated, dairy case, bakery, fresh, or adjacent categories preferred.


The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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