ServiceNow

Senior Content Strategy

ServiceNow • $139K — $244K *
San Diego, CA 92154In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of communications experience, including 3 years supporting a VP-level executive or higher
  • Exceptional writing skills adaptable across different formats
  • Experience in developing organizational change communications
  • Strong editorial judgment for clarity and conciseness
  • Ability to capture and maintain an executive's voice with professionalism
  • Comfort with strategic business concepts like pipeline and QBRs
  • Strong PowerPoint skills for structuring executive decks
  • Experience in global marketing organizations, preferably in enterprise B2B context

Responsibilities

  • Support content development for the SVP, including presentations and key communication events
  • Execute coherent internal communications for a 500-person global organization
  • Draft external content, including keynotes and thought leadership
  • Maintain the communications calendar aligned with business cycles
  • Coordinate with various teams for messaging alignment
  • Drive communications for the EFM's transformation program
  • Design change narratives with audience-specific messaging

Benefits

  • Flexible spending accounts
  • 401(k) plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations
  • Flexible time away plan
  • Family leave programs
Full Job Description
Job Description

About this role:

Few roles inside a marketing organization carry this kind of responsibility. The Senior Manager, Content Strategy shapes how a 500-person global function and its leader show up at every consequential moment: all-hands stages, executive forums, customer events, and industry platforms.

This person is a ghostwriter, a strategic content advisor, and an organizational storyteller. They translate complex business context into the clear, declarative stories that defines the SVP's voice, and they ensure that voice is coherent and consistent at every touchpoint.

The right candidate has operated as a trusted partner to a senior executive and understands what it means to represent someone's voice with precision and care. Strong editorial judgment, comfort with ambiguity, and the ability to produce polished work quickly under pressure are non-negotiable.
  • SVP Executive Content. Support content development on behalf of the SVP, including - presentations, town hall, LinkedIn, and executive forums. Maintain a consistent editorial standard: short declarative sentences, urgency through specifics, no hedging.
  • Internal Communications - EFM Organization. Execute a coherent internal communications rhythm for the 500-person global EFM organization. Own the editorial calendar for all-hands meetings, LT updates, geo town halls, and the monthly EFM newsletter. Ensure every internal communication connects to the transformation narrative.
  • External Communications and Thought Leadership. Draft external-facing content for the SVP: industry keynote remarks, executive panel talking points, customer roundtable framing documents, and LinkedIn-style thought leadership content. Research and synthesize market context to ensure external communications reflect current intelligence and competitive positioning.
  • Content Calendar and Rhythm of Business. Maintain the EFM communications calendar in coordination with the Chief of Staff. Anticipate communications needs aligned to the business calendar -QBRs, planning cycles, all-hands, product launches, and organizational changes. Drive proactive communications, not reactive ones.
  • Stakeholder and Cross-Functional Alignment. Coordinate with Marketing Communications, the CMO office, Internal Comms, and the EFM Chief of Staff to ensure messaging alignment across the organization. Identify and resolve conflicts in narrative or timing before they reach the SVP's desk.
  • Change Communications. Own the communications workstream of EFM's transformation program. Design and execute the change narrative with audience-specific WIIFM for each segment of the EFM team. Build the manager enablement toolkit that allows people leaders to cascade the narrative accurately and confidently. Manage the listening tour program in partnership with EFM LT.


Qualifications

What you need:
  • 6+ years of communications experience, with at least 3 years in an executive communications or speechwriting role supporting a VP-level or above executive
  • Exceptional writing - clear, direct, and adaptable across registers: from concise executive email to long-form transformation narrative to scripted keynote remarks
  • Experience developing organizational change communications; you understand how to land a difficult message with clarity and care
  • Strong editorial judgment: you can identify what a piece is really trying to say and cut everything else without being asked
  • Ability to capture and maintain an executive's voice across multiple formats; this requires deep listening, pattern recognition, and professional discretion
  • Comfort with strategic business context - you need to understand pipeline, QBR structures, and go-to-market frameworks to write about them credibly
  • Strong PowerPoint skills; this is a writing and structuring role, not a design role, but you can build a compelling executive deck
  • Experience operating in global marketing organizations; familiarity with enterprise B2B context is strongly preferred
  • Ability to manage multiple simultaneous deliverables with tight deadlines without sacrificing quality

For positions in this location, we offer a base pay of $139,900 - $244,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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