Senior Content Marketing SpecialistDepartment: Marketing
Employment Type: Full Time
Location: New York, NY
Reporting To: Monia Pollinger
Compensation: $90,000 - $110,000 / year
DescriptionYou'll bring sharp video and storytelling instincts, fluency with the latest AI tools, and hands-on HubSpot expertise, partnering closely with our global sales team to turn campaigns into pipeline.
Key Responsibilities- Full-Funnel Content Strategy: Own content strategy from TOFU to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
- AI-Forward Content Practice: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
- Video Production & Storytelling: Lead ideation, scripting, filming and editing of video content for social and other platforms.
- Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies and thought leadership.
- Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
- Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI's broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
- Content-Driven SEO Strategy: Develop and execute an SEO strategy to grow organic traffic and search authority around our core mission topics.
- Campaign Planning & Execution: Manage integrated campaigns from concept through launch, partnering with the global sales team to convert inbound prospects into qualified sales opportunities.
NOTE: Finalists may be asked to complete a brief (2-3 hour) assignment to assess practical skills and execution.Skills, Knowledge and Expertise- At least 5 years of experience in content marketing, content strategy and video production.
- Experience working within HubSpot or other CRMs.
- Strong video storyboarding, production and editing skills.
- An agile, self & results-driven approach to each project.
- Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
- A passion for creating and building.
BenefitsIWBI's Benefit offerings for full-time employees include, but are not limited to: - Medical, Dental & Vision Coverage
- 401(k) Retirement Plan, including employer match (100% vested)
- Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
- Short-term and long-term disability
- Health Spending Account (HSA)
- Flexible Spending Account (FSA)
- Commuter Benefits
- Time Off - PTO/VTO Days
- Generous Parental Leave Policy
Workplace Well-being offerings for full-time employees include, but are not limited to:- Wellness stipend
- Citibike & Class Pass subscription
- Annual ergonomics evaluation
- Employer-supported childcare
