Senior Content Marketing Manager - USA

Inworld AI

• $150K — $210K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years in content marketing, preferably targeting a developer or technical audience.
  • Exceptional writing skills with the ability to adapt voice for different personas.
  • Proven success in growing social media presence on LinkedIn and X, backed by metrics.
  • Familiarity with AI tools for content production and management.
  • Experience in interviewing technical professionals and translating insights into engaging content.
  • Strong editorial judgment to discern what content is worth publishing.
  • Proficient in using Claude Code or similar AI systems.

Responsibilities

  • Ghostwrite for founders and technical leaders across various platforms.
  • Extract publishable ideas from research and engineering discussions.
  • Develop a compelling editorial voice that engages the audience.
  • Manage and grow owned social channels like LinkedIn, X, and YouTube.
  • Engage with developer communities on platforms like Reddit and Discord.
  • Repurpose content from launches and press coverage for broader use.
  • Utilize AI tools to enhance content production while maintaining quality.

Benefits

  • Equity options in addition to base salary.
  • Flexible work arrangements with some on-site requirements.
  • Opportunity to work closely with executive leadership.
  • Access to cutting-edge AI tools and resources.
  • Engagement with a vibrant developer community.
Full Job Description
Your impact

We're looking for an AI-native Senior Content Marketing Manager to build Inworld's voice in public. Realtime AI is a category where developers and founders form their shortlist long before they ever talk to us. Your job is to make sure we're in that conversation, consistently and in a voice worth following.
This role covers executive thought leadership, our social channels, employer brand, and the production system behind all of these. You'll work closely with the VP of Marketing and PMM. It's a hands-on role: you'll write the post, cut the clip, and hit publish yourself.

What you'll do

Build the executive voice
  • Ghostwrite for our founders and technical leaders across LinkedIn, X, and long form - posts, essays, and POV pieces that read like them rather than like marketing
  • Sit in on research and engineering conversations and pull out the ideas worth publishing
  • Develop the editorial point of view that makes our content worth following rather than worth skimming

Own our social channels
  • Run LinkedIn, X, and YouTube as owned channels with their own audience
  • Show up where developers actually discuss realtime voice - Reddit, Discord, Hacker News, and technical communities
  • Repurpose launches, benchmarks, press coverage, and demos into content we can use everywhere
  • Metrics that matter - follower quality, engagement from the right accounts, and traffic that converts

Build an AI-native content engine
  • Use AI tooling to multiply output without flattening voice - drafting, research, repurposing, and format conversion
  • Break every substantial piece into the clips, threads, and posts
  • Build the systems and templates that let content ship on cadence
  • Hold the standard against AI slop
What you'll bring
  • 4-7 years in content marketing, ideally to a developer or technical audience
  • Exceptional writer with range - you can write as a founder, as an engineer, and as the brand, and they sound different
  • Demonstrated track record growing a social presence on LinkedIn and X, with the numbers to show for it
  • Fluent with AI tooling as a production system
  • Comfortable interviewing researchers and engineers and turning it into something readable
  • Judgment about what not to publish
  • Power user of Claude Code or equivalent, thinking in terms of agents and systems
    Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).
    The US base salary range for this full-time position is $150,000 - $210,000. In addition to base pay, total compensation includes equity and benefits. Within the range, individual pay is determined by work location, level, and additional factors, including competencies, experience, and business needs. The base pay range is subject to change and may be modified in the future.

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