Job Description

We're looking for someone who is intensely passionate when it comes to learning about people and the communities they belong to-becoming intimately familiar with the community, their culture, fandoms, and related trends. This role would require becoming an expert with knowledge that extends from keeping up with the deepest depths of emerging and evolving trends and conversations within a community to a broad reaching understanding of what drives their conversations.

Responsibilities

Helping the Strategy Department Become The Community Expert (Helping architect insights gathering and reporting in ways that are informative, inspiring and at times maybe even entertaining)

• Research:
  • Be comfortable engaging with traditional research approaches along with more innovative ways to collect knowledge and insights
  • Be fluid in current Ai insights gathering methods and open to continue to employ new tools as they are released to integrate into our process to maintain our competitive edge.
  • Remain continuously and actively tapped into specific communities of people - tracking relevant trends and cultural moments
  • Ongoing social listening and analyses (using our traditional tools, but also spending time in social channels and community threads to absorb trending content, influencers, moments)
  • Attending IRL events regularly-immersing yourself into the spirit of the community
  • Ongoing tracking and reporting of brands who are successfully resonating with the community, etc.
• Manage Community-specific Documents and Tools:
  • Provide inputs, review, analyze, and share with respective teammates, while evolving and improving tools and materials over time
• Tracking and reporting on community health, success
  • Partner with data teams to track key metrics over time
  • Interpret and analyze relevant metrics/data
• Team Collaborator/Communicator: We > Me
  • Build and maintain trust with creatives and clients
  • Be a trusted partner and source of inspiration for creative teams through relationships more than presentations.
  • Collaborate with teams to turn consumer and cultural research and knowledge into powerful, actionable insights.
  • Consistently Identify opportunities for strategy and creative teams to activate quickly against cultural moments and trends when they are relevant and offer the most momentum/opportunity
• Develop Social Strategy rooted in community + culture
  • Translate community intelligence into channel-first social strategies (platform role, audience mindset, content behaviors, community norms, creator dynamics).
  • Define social strategy frameworks for brands: objectives, target community segments, strategic territories, messaging approach, and the "why now."
  • Partner with Comms Planning/Media to shape paid + organic channel roles, flighting considerations, and how moments can scale.
  • Ensure strategies are designed for platform-native execution
  • Build content strategy & editorial thinking
  • Help shape social content pillars, narrative arcs, and campaign ecosystems
  • Create or guide social playbooks for community engagement
• Rapid response & cultural moment activation
  • Identify opportunities for strategy and creative teams to activate quickly against cultural moments and trends when they are relevant and offer the most momentum/opportunity.
  • Provide quick-turn POVs: what's happening, why it matters, and how the brand can participate credibly
• Measurement, optimization, and learning agendas for social
  • Define meaningful social KPIs based on brand community goals
  • Partner with analytics teams to set up reporting and learning agendas; turn results into optimizations and next steps for creative and channel strategy
  • Evaluate content performance patterns and translate into guidance for future creative

Qualifications

• 5+ years of experience working in advertising, marketing, research, social stratregy or other transferable experience with relevant skill sets (i.e., journalism, sociology, etc.).
• Role is based in Los Angeles, CA or Dallas, TX, Saatchi & Saatchi offices
• A passion for understanding people as human beings and societal behaviors.
• Experience with qual/quant research methods
• Strong verbal and non-verbal communication skills
• Strong presentation skills (written and verbal)
• Innate curiosity to want to understand people, culture and the world, overall, and, most importantly, a burning desire to dig into what makes them tick
• Must possess open-mindedness to new ideas and ways of looking at things
• Ability to collaborate effectively in cross-team settings and do it with the joy and optimism needed in creative collaboration

Additional Information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $81,225.00 - USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/3/2026.