The Senior Campaign Manager is a key execution and strategy partner within Workiva's Demand Generation team. This role owns end-to-end integrated campaign programs that span ABX, paid media, webinars, partner activation, and lifecycle - built to drive qualified pipeline, accelerate multi-solution expansion, and support net new logo growth.
In this role you will be expected to think strategically and execute tactically: setting campaign strategy, making channel mix decisions, executing plans, and owning a pipeline target. You will partner closely with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to orchestrate integrated GTM motions that convert.
What You'll DoCampaign Strategy & Execution- Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition
- Design campaigns across the full demand spectrum: awareness through closed pipeline
- Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans - end to end
- Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups
- Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery
- Actively integrate AI into campaign workflows - targeting personalization at scale, content acceleration, and faster testing cycles
Performance & Reporting - Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance
- Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency - targeting a 10% YoY improvement in marketing efficiency ratio
- Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners
What Great Looks Like- Pipeline you own is predictable - you can tell leadership exactly what's in market, what's converting, and why
- You foster a strong, collaborative partnership with the sales team, ensuring marketing programs deliver clear, measurable value directly to their pipeline.
- You are a proactive self-starter who naturally takes ownership, driving initiatives forward with confidence and autonomy
- You use data to make decisions, not to justify decisions already made
- You bring a thoughtful, well-informed perspective on channel strategy
What You'll Need Minimum Qualifications
- 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
- Undergraduate Degree
Preferred Qualifications
- Proven track record owning integrated campaigns across multiple channels - not just executing tasks within a channel
- Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
- Strong understanding of ABX frameworks and enterprise sales cycles
- Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
- Demonstrated ability to build and own performance dashboards and attribution reporting
- Strong written and verbal communication - you write clear briefs, crisp exec summaries, and can present data coherentlyExperience in a platform-first or multi-solution SaaS environment
- Experience activating partner co-marketing campaigns
- Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis
Travel Requirements & Working Conditions- Up to 25% travel for customer and internal meetings
- Reliable internet access for any period of time working remotely and not in a Workiva office
How You'll Be Rewarded• Salary range in the US: $106,000.00 - $185,000.00
• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
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