Join Us as a Senior Business Development Executive

At Health Advocate, we're on a mission to simplify healthcare and guide people through one of the most complex systems they will ever encounter. For over 20 years, we've helped millions of individuals navigate healthcare through advocacy, navigation, well-being, and integrated benefits solutions.

We're seeking a Senior Business Development Executive (SBDE) to drive new business growth across our Mid-Atlantic territory.

This is a highly targeted, senior-level role for a proven seller with established broker relationships and a track record of generating new employer opportunities through consultant and broker channels. Success in this role is driven by your market presence, broker network, and ability to convert relationships into new logo wins.

What You'll Do: Your Roadmap to Impact

This role is focused on new business acquisition through consultants, brokers, and employer relationships.

Drive New Logo Growth

• Identify, pursue, and close new employer opportunities using a structured, consultative sales process
• Consistently achieve annual sales commitments through disciplined pipeline development and execution

Leverage and Expand Broker Relationships

• Activate your existing relationships with local, regional, and national consultants and brokers to uncover RFPs and new opportunities
• Build and deepen partnerships with broker practice leaders across the Mid-Atlantic market

Engage Senior Decision-Makers

• Develop trusted-advisor relationships with C-suite and senior HR/Benefits leaders at mid-to-large employers
• Confidently present Health Advocate's full portfolio of advocacy, navigation, wellness, and EAP solutions

Prospect with Purpose

• Own your territory by generating pipeline through broker outreach, direct prospecting, and networking
• Leverage tools such as Salesforce and LinkedIn Sales Navigator to expand reach and influence

Execute with Discipline

• Maintain accurate pipeline activity, forecasting, and documentation within Salesforce
• Lead sales presentations, finalist meetings, and executive-level discussions through close

Who You Are: The Sales Leader We're Looking For

We are specifically seeking candidates with direct experience selling employee benefits or healthcare solutions through broker and consultant channels.

Required Experience

• 7+ years of business development or enterprise sales experience
• Proven success selling employee benefits, healthcare solutions, or related services to employers
• Demonstrated experience generating new business through brokers/consultants
• Established relationships within the Mid-Atlantic broker and consultant community (critical requirement)

Broker Network & Market Presence

• Strong, active network with benefits consultants and brokerage firms
• Ability to demonstrate how your relationships have translated into pipeline and closed deals

Sales Execution & Business Acumen

• Proven track record of new logo acquisition and quota attainment
• Experience navigating complex, multi-stakeholder enterprise sales cycles
• High level of ownership, persistence, and accountability

Tools & Communication

• Proficiency in Salesforce and Microsoft 365 tools
• Strong executive presence and presentation skills

Location & Travel

• Up to 50% regional travel for broker meetings, client presentations, and finalist engagements

Why Health Advocate?

At Health Advocate, we invest in your success and reward performance.
• Competitive Compensation

• Base salary: $100,000 (flexible for highly experienced candidates)
• Uncapped commission
• Total compensation at plan: ~$375,000

• Purpose-Driven Sales

• Sell solutions that measurably improve employee health, well-being, and experience

• Support for Success

• 4-week structured onboarding and training
• Salesforce CRM, prospecting tools, and full sales enablement
• Dedicated leadership and broker channel support

• Comprehensive Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• PTO, paid holidays, and tuition assistance
• Access to Health Advocate programs (EAP, wellness)

Your Next Move

If you are a high-performing, broker-connected sales professional with a proven ability to generate new employer business in the Mid-Atlantic market, we encourage you to apply.

Join us in making healthcare simpler, more accessible, and more human.

Physical Requirements

Primarily sedentary; extended computer use required.
Mental & Cognitive Requirements

Requires strategic thinking, problem-solving, and executive-level communication.
Work Environment

Remote, with travel required for client and broker engagement. A distraction-free home office is required.