Position Overview:

The Brand Strategy Lead will be the internal authority on how HomeServe shows up, from DTC campaigns and organic social to the call center floor and the contractors on the road. This is a role for someone who understands that brand isn't just what you say in a TV spot. It's what a homeowner experiences every time they interact with us, and it must be consistent, confident, and human across all of it. This role will help define the strategic direction of the HomeServe brand by identifying emerging customer needs, market dynamics, competitive opportunities, and evolving homeowner expectations, translating insights into actionable brand strategies.

This person will work closely with the Creative teams, Direct-to-Consumer, PR, Partnerships, Product, our HVAC teams, and Operations to ensure the HomeServe brand shows up with clarity and conviction everywhere it lives. The ideal candidate combines strategic thinking, consumer research expertise, and strong organizational influence, with the ability to connect customer insights, business objectives, and brand strategy into a cohesive roadmap for growth.

Responsibilities:

• Drive the Brand Across the Organization This is not a brand-in-a-binder role. The Brand Strategy Lead is responsible for making the HomeServe brand a living, operational reality, translating strategy into practical guidance that teams across marketing, customer service, and field operations can actually use. The measure of success is whether a homeowner has a consistent brand experience whether they're watching a commercial, reading an email, calling our support line, or watching a technician walk up their driveway. Identify opportunities to strengthen differentiation, relevance, and long-term brand equity across the organization.

• Lead Campaign Strategy Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work is grounded in a clear strategic point of view. Develop strategic roadmaps and planning frameworks that align brand initiatives with organizational goals, customer needs, and growth opportunities.

• Build and Maintain Internal Brand Fluency Develop and run a brand education program that gives teams across the organization the context, tools, and confidence to apply the brand consistently in their own work. This includes formal training, reference materials, and ongoing partnerships with functional leaders.

• Advise Cross-Functional Leaders Serve as a credible brand voice in rooms where brand isn't always the loudest priority.

• Partner with Creative Develop strategic briefs and messaging frameworks that give the creative team, and external agency partners, a clear, confident foundation for execution.

• Own Brand Insights & Intelligence Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics. Manage key insight programs including the annual customer survey and our brand health tracker, customer journey research and various market studies. Translate findings into clear strategic direction and communicate them across the organization in ways that inform decisions, not just decks.

• Guide Organic Social & Community Ensure HomeServe's organic social presence is an authentic expression of the brand, building meaningful relationships with homeowners and telling their stories rather than just filling a content calendar.

• Steward the Brand System Maintain brand guidelines and standards while actively enabling teams across a complex organization to apply them. The goal isn't compliance; it's comprehension and confidence.

Essential Functions:

Essential Job Function

% of Time on Function

Brand Strategy, Planning & Internal Enablement

30%

Campaign Strategy & Messaging

25%

Cross-Functional Partnership & Advisement

20%

Brand Insights, Research & Intelligence

15%

Brand Stewardship & Governance

10%

Total

100%

Job Requirements:

• Bachelor's degree or equivalent experience

• 6-10 years in brand strategy, brand management, consumer insights, strategic planning, or integrated marketing with demonstrable experience activating a brand across a complex, multi-function organization.

• Experience developing messaging frameworks and campaign briefs.

• Experience leading consumer research, market intelligence, brand tracking, or customer insight initiatives and translating findings into business and marketing strategy.

• A track record of cross-functional influence, particularly with teams outside of marketing. Comfort operating in environments where brand must earn its seat at the table.

• Experience partnering with creative teams or agencies.

• Strong strategic planning and analytical capabilities, with the ability to synthesize multiple data sources into clear recommendations and actionable priorities.

• Strong communicator - equally effective in a creative brief and leadership presentation.

• Experience presenting strategic recommendations and insight-driven narratives to senior leadership audiences.

Salary Range (Norwalk, CT) : $114,484.18 to $152,645.58

Annual Bonus Potential: 10%

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.

#LI-ONSITE

#HUSA

Minimum Physical Requirements:

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.