About The Role & TeamWe are seeking a Senior Brand Marketing Manager to join our Brand team in St. Petersburg, FL. This is not a role for someone who executes tasks handed down from above. It is a role for someone who builds the strategy, owns the outcomes, and holds themselves and others accountable to both. You think in brand systems, move with urgency, and treat every activation as an opportunity to build something that compounds over time.
This role centers on three pillars: Brand Strategy and Positioning, Partnership and Sponsorship Marketing, and Cross-Functional Brand Accountability. You will own Webull's relationships with sports properties and media organizations and serve as the connective tissue between Brand and the broader marketing organization to ensure those assets are activated with precision and purpose.
In This Role, You Will- Own Brand Strategy and Positioning
- Develop, document, and steward a brand strategy that is clear, differentiated, and built to scale, covering positioning, messaging architecture, audience segmentation, and long-term brand equity goals.
- Translate brand strategy into actionable annual and quarterly plans with defined KPIs, owners, timelines, and accountability checkpoints.
- Ensure consistency of brand voice, tone, and visual identity across all channels, partners, and touchpoints.
- Monitor brand health metrics and competitive positioning; bring forward insights and recommendations with the rigor of someone who does not accept what the dashboard shows at face value.
- Lead Partnership and Sponsorship Marketing
- Own the day-to-day management and strategic activation of Webull's sports and media partnerships, including sponsorships, co-branded campaigns, and event marketing.
- Develop activation plans that convert partnership assets into measurable brand and business outcomes, not just impressions.
- Build and maintain strong relationships with external partners, serving as the primary brand steward in those relationships.
- Collaborate with the broader marketing team to ensure partnership assets are integrated into campaigns, product moments, and growth initiatives across channels.
- Track and report on partnership performance with full accountability for ROI; present findings and recommendations to leadership.
- Drive Cross-Functional Brand Accountability
- Serve as the Brand team's primary integration point with Marketing, Product, Design, Compliance, and external agencies to ensure brand standards are upheld and brand strategy is embedded in every major initiative.
- Brief, manage, and hold accountable agency and creative partners; own the feedback loop from strategy through final execution.
- Develop processes and tools that make brand governance scalable without making it bureaucratic.
- Use project management tools such as Wrike to manage timelines, deliverables, and cross-functional workstreams with full visibility and accountability.
The Skills You Bring- Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree a plus.
- 6-10+ years in brand marketing, integrated marketing, or partnership marketing.
- You do not just build strategies, you own them. You can articulate a brand vision, build the plan behind it, assign the work, and be the one held accountable when it does not land. No diffusion of responsibility.
- Proven track record of managing and activating sponsorships or brand partnerships in ways that drive measurable outcomes, not just brand exposure. You know the difference and you plan accordingly.
- You are not satisfied with vanity metrics. You define what success looks like before the campaign launches, you measure what matters, and you find the insights that others are not looking for.
- Comfortable managing direct reports, dotted-line relationships, and external creative and media partners. You set clear expectations, give real feedback, and do not let accountability slide.
- Hands-on experience across brand and marketing tools including analytics platforms, creative project management, and media measurement. Proficiency with project management tools required; experience with Wrike is a plus.
- Exceptional written and verbal communication skills. Can present a brand strategy to a room of executives and a creative brief to an agency with equal clarity and conviction.
What Makes You Stand Out- Experience in financial services, consumer fintech, or a high-profile consumer brand strongly preferred.
- You operate with a Type A standard for follow-through. Complex, layered projects with multiple stakeholders and moving deadlines do not slow you down, they sharpen your focus.
- Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, vision insurance, and more!
- Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
- Work-Life Balance: Generous time off that increases with tenure, paid parental leave, personal days, sick time, volunteer days and company holidays.
- Wellness & Pet Care: Fitness and wellness benefits, plus pet insurance for your furry friends.
- Investing in Your Future: We provide tuition reimbursement to help you pursue relevant degrees, certifications, and training that align with your career goals.
- Dynamic Office Perks: Catered breakfast (every Monday) & lunches (every Friday), fully stocked kitchens, and monthly happy hours to connect and collaborate.
This role is based in our St Pete Global HQ (200 Carillon Pkwy, FL), where in-person collaboration fuels growth, mentorship, and innovation. At Webull, we're committed to fair, equitable, and transparent compensation. The base salary range is $140,000 - 165,000 annually, plus a discretionary bonus and full benefits. Final offers consider experience, location, and relevant qualifications.
