The Senior Brand Manager ZYN - Launches leads the planning and execution of high-impact ZYN product launches, serving as a senior launch owner and strategic partner to cross-functional teams. This role provides end-to-end leadership across launch strategy, packaging development, campaign direction, and commercial readiness, ensuring launches deliver against brand, consumer, and business objectives. The role also contributes thought leadership, launch best practices, and mentorship to elevate launch excellence across the ZYN portfolio.
Your 'day to day':
- Own the strategic and executional leadership of multiple large-scale ZYN product launches annually, ensuring alignment with brand strategy, portfolio priorities, and commercial objectives.
- Set launch vision, objectives, and success metrics in partnership with senior marketing and commercial leadership.
- Lead cross-functional launch governance, coordinating Marketing, CE&A, R&D, Operations, Legal, Finance, and Sales to deliver launches on time and in full.
- Provide senior oversight of packaging strategy and development, including architecture, claims, regulatory approvals, operational readiness, and supply chain handoff.
- Direct development of launch campaigns, positioning, and messaging frameworks, guiding creative agencies and internal teams from concept through execution.
- Ensure delivery of robust, actionable launch toolkits and briefs for downstream activation, including indirect retail and field execution.
- Manage launch budgets, timelines, risks, and dependencies; proactively identify issues and recommend mitigation strategies.
- Evaluate launch performance across sales, distribution, consumer response, and execution metrics; translate learnings into recommendations and future launch improvements.
- Partner with Strategy, Insights, and Analytics teams to incorporate consumer, market, and competitive insights into launch planning.
- Contribute to international launch readiness by developing scalable launch assets, frameworks, and best practices as needed.
- Act as a mentor and subject-matter expert for launch management, supporting capability building within the brand team.
- Lead special projects and cross-brand initiatives related to innovation and portfolio acceleration, as assigned.
Who we're looking for:
- Bachelor's degree in Business or related field required; MBA strongly preferred.
- 7+ years of progressively responsible experience in Brand Marketing, Product Marketing, or Launch Management within Consumer Packaged Goods. Demonstrated experience leading high-visibility launches and cross-functional initiatives.
- Strong launch leadership with proven ability to manage complex, multi-stakeholder initiatives.
- Advanced project management, prioritization, and risk-management skills.
- Demonstrated expertise in packaging development and campaign leadership.
- Strong strategic and analytical capability with ability to synthesize insights into action.
- Ability to influence and lead without direct authority at senior levels.
- Excellent communication and executive-level presentation skills.
- High level of ownership, accountability, and decision-making judgment.
- Authorized to work in the US without sponsorship now and in the future
Annual Base Salary Range: $149,600 - $187,000
What we offer
- We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
- We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
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