State of Illinois

Senior Brand Manager

State of Illinois$92K — $151K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Graphic Design, Marketing, Visual Communications, or related field
  • 7+ years in brand management or creative direction
  • Experience leading creative teams and managing brand standards
  • Strong portfolio demonstrating brand systems and multi-channel work
  • Familiar with accessibility standards and inclusive design principles

Responsibilities

  • Lead development of TRS's brand strategy aligning with organizational goals
  • Establish and enforce brand standards for visual identity and messaging
  • Oversee creative production to ensure quality and consistency
  • Provide creative direction and approve major deliverables
  • Translate complex priorities into engaging visual communications
  • Manage creative workflows and production timelines
  • Collaborate with communication teams for brand consistency

Benefits

  • Full-time, salaried position
  • Work hours: 8:30am - 4:30pm M-F
  • Opportunities for professional development
  • Supportive work environment focusing on collaboration
  • Engagement in public sector initiatives with community impact
Full Job Description
Job Requisition ID: 56582
Opening Date: 06/01/2026
Closing Date: 06/11/2026
Agency:Teachers' Retirement System of the State of Illinois
Class Title: MANAGER - 81550
Salary: $92,295-$143,980 (Spfld) or $96,910-$151,179 (Lisle)
Job Type: Salaried
Category: Full Time
County: DuPage; Sangamon
Merit Comp Code: Agency Excluded from Collective Bargaining Coverage

Please follow the directions below when applying for this position.

**DO NOT CLICK THE APPLY BUTTON**

TO APPLY FOR THIS POSITION PLEASE VISIT THE TRS WEBSITE:

Careers | Teachers' Retirement System of the State of Illinois

Job Summary:

The Senior Brand Manager leads the strategy, execution, and governance of the Teachers' Retirement System's brand identity and creative output across all channels and audiences. This role serves as the organization's central authority for visual storytelling and creative production, overseeing graphic design, video, photography, and multimedia content.

This position ensures a cohesive, high-quality, and accessible brand presence that reflects TRS's mission and effectively supports member communications, employer engagement, and investment-related materials. The Senior Brand Manager reports to the Chief Communications and Engagement Officer and works in close partnership with TRS leadership. This role drives consistent and impactful brand expression across all communications, productions, and platforms. The position also collaborates with the Communications team to ensure content quality, editorial standards, and alignment with enterprise priorities and deliverables.

The ideal candidate is a strategic creative leader with expertise in brand governance, design, and team leadership, capable of translating complex priorities into clear, compelling communications.

Essential Functions

  • Lead the development and ongoing evolution of TRS's brand strategy aligned with organizational goals.
  • Establish and enforce brand standards, including visual identity, messaging, and tone across all communications.
  • Oversee all creative production (design, video, photography, multimedia) to ensure quality, consistency, and effectiveness.
  • Provide creative direction and final approval for major deliverables, including campaigns, publications, reports, and presentations.
  • Translate complex organizational priorities into clear, engaging visual communications.
  • Manage creative workflows, project intake, and production timelines to ensure efficient delivery.
  • Oversee planning and execution of video and photography projects, including vendor coordination.
  • Maintain brand governance tools, including style guides, templates, and asset libraries.
  • Partner with the communications team to ensure consistent brand execution across digital platforms.


Essential Functions (Continued)

  • Partner with Manager Editor to ensure clarity, accuracy, consistency, and quality across all written materials.
  • Collaborate with leadership and cross-functional teams to support organizational initiatives and communications.
  • Ensure all materials meet accessibility (ADA/WCAG) and inclusive design standards.
  • Manage relationships with external vendors and support RFP/RFI processes as needed.
  • Advise leadership on branding trends and opportunities to enhance visual storytelling.
  • Support crisis communications and high-priority initiatives as needed.
  • Performs other related duties as assigned.


Knowledge, Skills, Abilities
• Strong expertise in brand strategy, creative direction, and visual identity systems.
• Experience leading multidisciplinary creative teams.
• Ability to translate complex information into clear, visually compelling content.
• Knowledge of video production, photography, and multimedia storytelling.
• Strong understanding of brand governance and digital integration.
• Strong project management and organizational abilities.
• Knowledge of accessibility standards (WCAG) and inclusive design principles.
• Proficiency in Adobe Creative Suite or similar tools.
• Excellent written and verbal communication skills.

Minimum Requirements
• Bachelor's degree in Graphic Design, Marketing, Visual Communications, or related field.
• Minimum of seven (7) years of experience in brand management, creative direction, or visual communications, preferably within a public sector, financial services, or complex organization.
• Experience leading creative teams and managing brand standards at an enterprise level.
• Strong portfolio demonstrating brand systems and multi-channel work.
• Experience overseeing design, video, and photography functions.
• Experience developing brand guidelines, templates, and governance tools.
• Familiarity with digital platforms and collaboration with digital teams preferred.

Work Hours: 8:30am - 4:30pm M-F
Headquarter Location:
Work County: Sangamon
Agency Contact: Christina Lonbom
Email: [email protected]
Phone #: 217-814-2226
Posting Group: Leadership & Management

TRS is a non-code state agency.

**APPLICATION INSTRUCTIONS**

Candidates must submit applications through the TRS Careers Website:

Careers | Teachers' Retirement System of the State of Illinois

Please follow all instructions and include all required documents. You WILL NOT be considered for the position if you attach a CMS100, CMS100b or any other document in lieu of a Resume or CV.

About State of Illinois

The name "Illinois" comes from a Native American word meaning "tribe of superior men." Louis Joliet and Father Marquette were the first Europeans to arrive in Illinois in 1673. Illinois became a state on December 3, 1818 and was the 21st state to enter the Union. The state motto is "State Sovereignty, National Union." Illinois is the fifth most populous state in the country with almost 12.9 million people. Abraham Lincoln and three other U.S. Presidents have called Illinois home, including Ulysses S. Grant, Ronald Reagan and Barack Obama. The General Assembly adopted the state slogan, "Land of Lincoln" in 1955. Springfield is the state capital and home to more Abraham Lincoln sites than any other place in the United States, including the Lincoln Home National Historic Site, Abraham Lincoln Presidential Library and Museum, Old State Capitol, Lincoln Tomb State Historic Site, and Lincoln-Herndon Law Office.

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Join the dedicated team at the State of Illinois and discover a wealth of job opportunities where professional growth and innovation are at the forefront of its mission. The State of Illinois is renowned for its commitment to excellence and diversity, offering careers that cater to a variety of skills and interests.

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At the State of Illinois, every position contributes to the betterment of its community and the nation. Whether it's through leadership roles or entry-level positions, the impact of your work will be felt across various sectors. The State provides a platform where skills are honed, and professional aspirations are nurtured.

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Innovation is key in the operations at the State of Illinois. Employees are encouraged to bring fresh ideas and perspectives to the table, driving the State towards efficiency and effectiveness in service delivery.

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The State of Illinois is committed to the professional development of its team. With access to diverse training programs, including leadership development and diversity training, employees are well-equipped to ascend in their careers.

Benefits and Culture

The employment experience at the State of Illinois is enhanced by its inclusive culture and comprehensive benefits package. The State values the well-being and satisfaction of its team, ensuring a supportive and positive work environment.

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Networking within the State of Illinois can significantly enhance career trajectories. Employees have numerous opportunities to connect with leaders and peers through various events and professional groups, fostering a community of collaboration and support.

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The State of Illinois is continuously hiring new talent. Explore open positions that match your skills and interests. The hiring process at the State of Illinois is transparent and thorough, ensuring that the best candidates are selected for the right positions. Prepare your resume, ace the interview, and join a team that values hard work and dedication.

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