The Role
The Brand Manager, Portfolio & Growth will lead portfolio strategy and day-to-day product line management for the Oath® brand. This role is designed for a commercially minded CPG leader with experience managing large, fast-moving assortments in a high-growth environment.
You will own the health, productivity, and evolution of the existing portfolio, ensuring the right products are in the right places at the right time, while balancing brand cohesion, retailer needs, and financial performance. This role is deeply analytical and cross-functional, requiring comfort making tradeoffs, prioritizing initiatives, and guiding the product portfolio through growth, optimization, and change.
Partnering closely with Creative, Sales, and Demand Planning, you will bring portfolio strategy to life in-market - shaping priorities, informing storytelling, and ensuring launches and line extensions are set up for success. Your work will directly influence growth, margin, and execution across key retail partners.
Every role at Trove Nutrition is critical to our successful functioning as a whole. Your specific responsibilities as a part of Team Trove will include:
Portfolio Strategy & Performance- Lead overall portfolio strategy, including assortment architecture, SKU prioritization, and lifecycle planning
- Own day-to-day portfolio health, evaluating velocity, productivity, seasonality, and SKU efficiency
- Build annual portfolio plans aligned with brand strategy, financial targets, and consumer needs
- Identify opportunities to optimize, expand, rationalize, or exit SKUs to improve performance and reduce complexity
Product Positioning, Pricing & Assortment- Guide product positioning, pricing frameworks, and pack architecture across the portfolio
- Partner with team to ensure portfolio decisions align with brand guardrails and long-term equity
- Recommend adjustments to flavors, colors, patterns, configurations, and collections to drive growth and margin
Retail & Commercial Partnership- Collaborate closely with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals
- Support customer-specific planning by providing portfolio insights, performance context, and assortment recommendations
- Balance retailer requests with portfolio discipline and brand consistency
Campaigns, Launches & Cross-Functional Execution- Provide product- and portfolio-led insights to inform storytelling, messaging, and content planning
- Support cross-functional teams through new product introductions, line extensions, transitions, and end-of-life phases
Analytics & Insights- Analyze sales data, consumer insights, and competitive trends to inform portfolio decisions
- Translate data into clear recommendations and decision-ready insights for leadership
- Partner with Demand Planning to improve forecast accuracy, inventory flow, and lifecycle planning
Leadership & Collaboration- Serve as the internal steward of the portfolio, driving clarity, alignment, and accountability across teams
- Lead complex, cross-functional initiatives end-to-end with minimal oversight
- Influence and navigate competing priorities in a fast-paced environment
Skills and QualificationsWe seek team members who are adept at contributing their personal expertise to a collaborative work environment. For this role, we're looking for someone with the following skills and experience:
We're looking for a seasoned, commercially oriented brand leader with strong portfolio instincts and CPG experience.
Required:- Bachelor's or Master's degree
- 5+ years of experience in brand management, portfolio management, or category management
- Direct experience in consumable CPG (food, beverage, supplements, or similar high-velocity categories strongly preferred)
- Proven experience managing large SKU portfolios with frequent launches, extensions, and optimization decisions
- Strong analytical skills with experience using data (e.g., NIQ, POS, retailer data) to drive decisions
- Financial acumen with understanding of margin drivers, pricing mechanics, and SKU productivity
Core Capabilities:- Strategic thinker who can zoom out while managing day-to-day complexity
- Confident decision-maker who can prioritize and make tradeoffs independently
- Clear communicator who can align stakeholders and present recommendations with confidence
- Highly collaborative leader who thrives in ambiguity and builds trust across teams
Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.
Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!
Phone calls regarding this position are not accepted.
This is a fully in-office position at our HQ in Lehi, Utah.