Senior Brand Manager, CCFS

Kenvue

$153K — $217K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; advanced degree preferred.
  • Minimum 6 years of contemporary marketing experience in Consumer Healthcare/OTC categories.
  • Exceptional storytelling skills to influence diverse stakeholders.
  • Demonstrated experience in leading teams and cross-functional collaboration.
  • Strong analytical skills to synthesize complex business data.

Responsibilities

  • Shape and execute the commercial strategy for the U.S. CCFS portfolio.
  • Manage the CCFS P&L and drive investment strategy for maximized sales.
  • Drive initiatives to increase household penetration.
  • Lead development of long-term strategic and annual business plans.
  • Oversee portfolio management and revenue growth strategies.
  • Develop consumer activations based on insights for impactful outcomes.
  • Commercialize new product launches in the U.S. market.

Benefits

  • Competitive benefit package including health coverage.
  • Paid company holidays and vacation days.
  • Opportunities for learning and professional development.
  • Participation in Kenvue Impact Networks.
  • Variety of benefits may vary depending on location.
Full Job Description
Senior Brand Manager, CCFS Role reports to: Head of Commercial CCFS Location: North America, United States, New Jersey, Summit Work Location: Hybrid What you will do The U.S. Cough, Cold, Flu & Sinus Senior Brand Manager is responsible for growing household penetration by developing and executing the annual marketing plan, identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communications and research, and collaborating closely with cross-functionals to support the strategic marketing plan. Key Responsibilities • Shape and deliver holistic commercial strategy for US CCFS portfolio (Tylenol Cold, Sudafed). • Manage CCFS P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution. • Drive household Penetration. • Lead development of annual three-year strategic plan and 12-month business plan to outline strategic objectives, key initiatives, and financial targets. • Lead portfolio management strategy (revenue growth management, price architecture, business simplification) for US CCFS. • Lead team to build holistic, insight-driven consumer activations that deliver meaningful results. • Lead team to consistently monitor external category and competitive market dynamics to inform marketing plans and growth opportunities. • Lead the commercialization of product launches for U.S. market. • Oversee health of business reporting and forecasting, representing financial position, risks and opportunities to leadership. • Build trusting relationships and collaborate with internal and external partners to maximize business outcomes. • Lead and develop high-performing team. • Influence the innovation team to develop a pipeline that will meet the consumer and other key stakeholder needs. What We Are Looking For Required Qualifications • A minimum of a Bachelor's degree. • A minimum 6 years of related contemporary marketing experience in Consumer Healthcare / OTC categories, or related categories. • Exceptional Storytelling & Influence: Demonstrated ability to translate complex insights and strategies into compelling, persuasive narratives that inspire alignment and influence stakeholders across all levels of the organization. • Demonstrated people leadership and cross-functional leadership experience. Preferred Qualifications • Demonstrated success in enabling business growth and strategy development. • Proven ability to influence decision-making within and across organization, both internally and externally. • Strong analytical skills and the ability to synthesize forecast and predict outcomes on the basis of complex business data and reports. • Excellent verbal and written communication abilities. • Demonstrated success in organization and talent leadership including coaching and mentoring teams and a track record for developing a pipeline of high performers and potential successors. • Ability to lead effectively through ambiguity, conflict and complexity. • Strong demonstration of all behaviors of our Leadership Imperatives. • Proven track record of driving category growth and innovation. • Strong leadership skills with the ability to motivate and inspire cross-functional teams. • Excellent communication and collaboration skills, with the ability to build strong relationships with internal and external stakeholders. • In-depth knowledge of consumer healthcare and OTC categories, consumer trends and competitive landscape, with the ability to translate insights into actionable strategies. • Growth mindset and able to navigate through uncertainty and change. What’s in it for you Annual base salary for new hires in this position ranges: $153,850.00 - $217,200.00 This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors. • Competitive Benefit Package* • Paid Company Holidays, Paid Vacation, Volunteer Time & More! • Learning & Development Opportunities • Kenvuer Impact Networks • This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

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