SR. BRAND & EVENTS MANAGER (B2B)

About the Role

This role is responsible for strengthening market positioning, driving awareness, ensuring brand consistency, and executing high-impact events that generate pipeline and deepen customer engagement.

You will work cross-functionally with growth, creative, HR, training, operations, and sales teams to ensure the brand is consistently expressed in campaigns, communications, employee experiences, and customer interactions. This is a high-visibility role for someone who combines strategic brand leadership with hands-on execution in a fast-paced B2B environment.

Key Responsibilities

Brand Strategy & Positioning
• Develop Brand Strategy: Help define and execute a comprehensive brand strategy that strengthens market positioning, sharpens differentiation, and supports business growth objectives
• Brand Governance: Ensure consistent application of brand standards, messaging, tone, and visual identity across all internal and external channels
• Market Intelligence: Monitor competitor positioning, customer perception, and industry trends to continuously refine the brand strategy
• Internal Communications & Culture Alignment
• Own Internal Brand Communications: Partner with HR, training, and operations leaders to embed brand messaging into internal communications, onboarding materials, training programs, leadership announcements, and company-wide initiatives
• Strengthen Employee Alignment: Help ensure employees understand the company value proposition, market positioning, and customer promise so they can consistently represent the brand
• Support Change Communications: Collaborate on mergers, integrations, transformation initiatives, and major company announcements to ensure clear, aligned messaging
• Employer Brand Support: Partner with talent acquisition and HR teams to strengthen recruiting communications and employee engagement through consistent brand storytelling

Events & Demand Generation
• Own Event Strategy & Execution: Plan and execute high-impact events including trade shows, conferences, webinars, customer appreciation programs, and internal meetings
• Drive Pipeline Through Events: Build event strategies that directly support lead generation, customer retention, and revenue growth goals
• Cross-Functional Campaign Alignment: Partner with growth marketing, creative, and sales teams to ensure campaigns and event programs are fully integrated

Execution & Performance
• Content & Communications: Oversee development of brand and event-related content, including presentations, sales enablement materials, internal campaigns, promotional assets, and executive messaging
• Performance Measurement: Establish KPIs for brand awareness, employee engagement, event ROI, and campaign effectiveness; report insights and recommendations
• Budget Management: Manage brand and event budgets with discipline and focus on measurable business impact
• Vendor & Partner Management: Manage agencies, event vendors, production partners, and external associations to deliver high-quality outcomes

Required Qualifications
• 10+ years of experience in brand management, corporate communications, event marketing, or B2B marketing
• Proven track record managing brand campaigns, internal communications, and large-scale B2B events
• Strong understanding of employee communications, buyer journeys, and multi-channel marketing
• Experience collaborating with HR, operations, executive leadership, and sales teams
• Excellent writing, presentation, and stakeholder management skills
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Analytical mindset with experience measuring brand and campaign performance
• Bachelor's degree in marketing, Communications, Business, or related field
• Experience in enterprise services, facilities, industrial, or multi-site B2B industries
• Experience with CRM, marketing automation, intranet, and internal communications platforms
• Experience supporting account-based marketing (ABM) or field marketing initiatives