Senior Brand Designer

Cleo AI Ltd

$78K — $130K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of senior-level design experience in high-growth tech or top-tier design studios.
  • Demonstrated ability in building and maintaining leading brands.
  • Proven growth mindset with a focus on continuous improvement.
  • Comfortable with ambiguity and cultivating a DIY culture.
  • User-centric design approach informed by audience needs.
  • Strong leadership skills to elevate team design output.
  • Fluent in product design language, linking brand and product seamlessly.

Responsibilities

  • Develop and uphold brand guidelines for consistent touchpoints.
  • Evolve brand identity to align with vision and values.
  • Design high-quality digital and physical assets.
  • Support typography design to enhance brand voice.
  • Collaborate with motion designers on animation projects.
  • Concept and execute compelling campaign designs.
  • Build immersive brand experiences and worlds.

Benefits

  • Work at a fast-growing tech startup backed by top VCs.
  • Clear progression plan to foster continuous growth.
  • Flexibility to work from where you are most productive.
  • Remote work with virtual socials and an annual company offsite in Europe.
  • Bi-annual performance reviews with generous pay increases for high performers.
  • Equity top-ups for promotions and a 6% employer-matched pension in the UK / 401k matching in the US.
  • Comprehensive medical, dental, and vision insurance.
Full Job Description
About the role

We're seeking Senior Brand Designers who will help elevate our brand across every touchpoint.

In this role, you'll contribute to refining and evolving our brand guidelines, ensuring they're applied consistently across 360° experiences. You bring a strong understanding of design systems and cohesive branding, paired with a passion for creative storytelling and thoughtful execution - always curious about the "Why?" behind the work

Collaboration is core to this role, as you'll work closely with other creative partners, contributing your perspective, refining ideas together, and helping shape a brand that resonates clearly and meaningfully.

This is a role for someone comfortable with ambiguity, high ownership, and helping build structure as the team continues to grow.

Key Responsibilities

  • Help develop and maintain brand guidelines to ensure consistency across touchpoints.
  • Contribute to the evolution of the brand identity in line with our vision and values.
  • Design high-quality work across digital and physical channels.
  • Support typography and type design to reinforce the brand's voice.
  • Collaborate with motion designers on motion and animation projects.
  • Concept and execute engaging campaign design.
  • Help build immersive brand worlds and experiences.
  • Align UX direction with brand principles across products.
  • Support product launches with cohesive systems and assets.
  • Design visually compelling and functional web experiences.
  • Contribute to digital editorial design and visual storytelling.


What We're Looking For

  • Senior-level experience either; In-house at a fast-paced, high-growth tech company, and/or, Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram (or hands-on experience at small, high-impact studios)
  • Proven track record of building and maintaining trend-leading brands.
  • A growth mindset with a curiosity to learn, iterate, and improve continuously.
  • Comfort with ambiguity and a DIY, roll-up-your-sleeves culture, while maintaining high design standards.
  • User-obsessed approach, ensuring design decisions are informed by audience needs.
  • Ability to lead by example, elevating the design output of the entire team.
  • Fluent in the language of product design, bridging brand and product experiences seamlessly.


What do you get for all your hard work?

  • A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
  • Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
  • A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
  • Flexibility. We can't fight for the world's financial health if we're not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
  • Work where you work best. We're a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.


Other Benefits

  • Company-wide performance reviews every 6 months
  • Generous pay increases for high-performing team members
  • Equity top-ups for team members getting promoted
  • 6% employer-matched pension in the UK / 401k matching in the US
  • Medical Insurance, Dental and Vision care
  • Generous Parental Leave
  • 1 month paid sabbatical after 4 years at Cleo
  • Regular socials and activities, online and in-person
  • We'll pay for your OpenAI subscription
  • Online mental health support via Spill
  • And many more!


Welcoming Everyone!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

Download Our Testflight

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng

Compensation range

  • United States: $78,000 - $130,000 gross annually*
  • Other locations: Compensation will be discussed during the interview process

*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience

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