Description/ResponsibilitiesOur Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you'll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
At a glance:
- Co-own B2B content planning with strategists - including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
- Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
- Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
- Use performance and sales feedback to continuously improve messaging, clarity, and conversion
As a full-time, integrated member of the team, you'll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.
Reporting & Team:
- Reports to: Marketing Content Leader
- Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
- To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance
Essential Job Functions:
- Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
- Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
- Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
- Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
- Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
- Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
- Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
- Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements
Capabilities:
- Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
- Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
- Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
- Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
- Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines
Work Style Attributes:
- Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
- Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
- Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance
Success Metrics:
- On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
- High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes
- Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
- Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)
Qualifications- 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
- Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
- Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
- Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
- Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
- Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social medial, web, email and print, for cataloguing, review and optimization
- Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
- Excellent project management skills with the ability to manage multiple priorities and deadlines
- Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
- Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation.
The salary range for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience.
Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.
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