JOB SUMMARY:The Digital Content Strategist is responsible for managing content strategy, production, review and iteration for content on alz.org and other sites managed by the Alzheimer's Association. This position specifically creates and governs digital products for health systems, medical affairs, clinicians and other professionals as needed. This role specializes in product evolution, documentation, governance, organizing lifecycles of content in editorial calendars and executing vital maintenance. The Digital Content Strategist creates effective copy while considering usability, accessibility, editorial standards, internal and external style, analytics, SEO, legal and other requirements. Throughout the content creation process, this position collaborates with Digital Strategy team members in user research, UX, design and development, as well as stakeholders throughout the organization.
ESSENTIAL DUTIES & RESPONSIBILITIES:- Work with user research, UX, visual design and developers to create engaging, accessible solutions that connect with users. (20%)
- Create digital content as well as repurpose print and other source material for web. (15%)
- Manage communication, feedback and approvals with stakeholders. (10%)
- Develop and evolve planning, tracking and direction documents for stakeholders, designers and developers. (10%)
- QA and testing as part of the content development process before publication. (10%)
- Shape content strategy and ensure resources are found at point of need for multiple audiences on alz.org. (10%)
- Provide guidance, best practices and user insights to stakeholders during content development. (5%)
- Audit and refresh alz.org to maintain user-centric content. (5%)
- Proactively identify areas for improvement based on user needs and/or engagement opportunities. (5%)
- Plan strategic content iteration through the lifespan of programs, initiatives and events. (5%)
- Develop and maintain documentation for governing alz.org, including sitemap, ownership matrix, process and policies. (5%)
REQUIRED KNOWLEDGE/SKILLS/ABILITIES:
- Cares about the written word, language and storytelling on a digital platform.
- Is a strong writer, editor and leader comfortable owning decisions and projects.
- Understands clinical terminology and has experience writing for providers or payers.
- Creates and iterates on macro (site-wide) and micro (page-specific) content strategies.
- Compiles inventories, audits, matrices and content strategy documentation.
- Knows how to inform strategic decisions, information architecture and content mapping.
- Possesses expertise in SEO and analytics to drive decisions and optimize content.
- Works within a content management system (our CMS is Kentico).
- Is highly organized, motivated and detail-oriented. Manages multiple projects and tasks simultaneously in a fast-paced environment.
- Possesses excellent communications skills and the ability to collaborate with people at all levels of the organization.
- A motivated and strategic thinker who can navigate ambiguity and problem solve.
- Expertise in translating and clarifying complex information and concepts for laypeople.
- A leader who's comfortable owning decisions, presenting ideas and finding alignment.
- Is proficient in AP Style.
- Is a collaborative, goal-oriented team player.
- Has some experience with HTML and working with nonprofits or volunteer health organizations.
REQUIRED EDUCATION AND EXPERIENCE:- Bachelor's degree in journalism, Library Science, Communications, Marketing or related field
- 5-7 years progressive experience defining, developing and evolving digital content
Job Title: Senior Associate Director, Digital Content Position Location - US Remote Status: Full time exemptPosition Grade & Compensation: Grade 509 Exempt, The Alzheimer's Association's good faith expectation salary range for this role is between $108k - $115kREPORTS TO: Director of Digital Content & Creative 
