Senior Associate - Card Direct Marketing (Hybrid)
Responsibilities:
Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment
Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
Influence internal decision makers with formal recommendations and informal networking through excellent communication
Work proactively in an agile environment and identify when to work outside the process in whitespace
This Associate should bring:
An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results
Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs
Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
Multi-Channel marketing and direct response experience, including direct mail and digital
A passion for leveraging data, metrics, and insights to drive results and learnings
A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Strong working knowledge of Google Suite (Sheets, Docs and Slides)
Basic Qualifications:
Bachelors degree or military experience
At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
At least 2 years of experience in planning, execution, and analysis of marketing programs
At least 2 years of experience managing creative processes and working with creative teams
Preferred Qualifications:
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
