Kimberly-Clark Corporation

Senior Associate Brand Manager

Kimberly-Clark Corporation$116K — $143K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s Degree in Marketing, Business, or related field
  • 3+ years of experience in brand management or consumer marketing
  • Previous experience at a CPG organization
  • Strong analytical expertise with data analysis tools
  • Proven capability in stakeholder communication
  • Familiarity with brand development and strategy
  • Demonstrated positive representation of brand in cross-functional settings

Responsibilities

  • Lead key marketing initiatives for brand growth
  • Execute annual plans aligning with financial objectives
  • Analyze market data to assess brand performance
  • Create compelling stories and recommendations for brand improvements
  • Develop strategies for distribution, packaging, and merchandising
  • Influence cross-functional projects using business acumen
  • Identify consumer insights to enhance brand strategy

Benefits

  • Flexible work model blending remote and in-person collaboration
  • Supportive company culture prioritizing employee success
  • Commitment to providing resources for professional growth
  • Access to a comprehensive benefits suite including 401(k)
Full Job Description
Senior Associate Brand Manager

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

As a Senior Associate Brand Manager, you bring strong analytical rigor, commercial acumen, and a passion for understanding consumers, categories, and market dynamics. You have a talent for recognizing trends, translating insights into action, and aiming for bigger goals. This role is a marketer accountable for in‑year business planning and marketing execution for the Huggies® Wipes brand in the United States.

The Senior Associate Brand Manager leads key initiatives related to marketing planning and execution and is accountable for results delivery within Kimberly‑Clark’s Baby Care business. This role reports to the Senior Brand Manager and collaborates closely with Insights & Analytics, Customer Development, Sales Planning, Agency Partners, R&D, and Supply Chain teams.

In this role, you will:

  • Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.)
  • Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
  • Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
  • Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
  • Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
  • Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
  • Identify and develop relevant consumer and/or shopper insights.
  • Collaborate across categories, to identify and proactively drive efficient brand building.
  • Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

To succeed in this role, you will need the following qualifications:

Required Qualifications

  • Bachelor’s Degree in Marketing, Business, or related field
  • 3+ years of experience in brand management or consumer marketing.
  • Previous marketing full-time or internship experience at a CPG organization.
  • Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
  • Proven ability to influence and deliver compelling communication across stakeholder groups.
  • Familiarity with brand development planning, innovation, and strategy processes.
  • Demonstrated positive energy and credibility when representing the brand internally and externally.
  • Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.

Preferred Qualifications

  • MBA preferred.
  • Prior ownership of ongoing consumption, market performance, and scorecard reporting.
  • Working knowledge of P&L management and key financial levers.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.​

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see ​

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the .

#LI-Hybrid


Salary Range: 116,380 – 143,740 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary LocationChicago Commercial Center

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

About Kimberly-Clark Corporation

Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 58,000 employees worldwide and manufacturing operations in 37 countries, Kimberly-Clark posted sales of $21.1 billion in 2012. Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, almost a quarter of the world's population trust K-C's brand and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Viva® Towels, Cottonelle®, Huggies®, Pull-Ups®, Goodnites®, U by Kotex®, Kotex®, Poise®, and Depend®, Kimberly-Clark holds the No. 1 or 2 share position in more than 80 countries.

Kimberly-Clark Corporation Careers

Join the Kimberly-Clark Corporation, a global leader in personal care products, and become part of a team that values innovation, leadership, and diversity. At Kimberly-Clark, we offer unparalleled job opportunities that empower you to explore your potential and develop your professional skills.

Work You’ll Do

At Kimberly-Clark Corporation, you will collaborate with some of the most talented professionals in the industry. Our team is dedicated to excellence and innovation in everything from consumer goods to essential products that enhance health and hygiene around the world. With a culture that fosters growth and leadership, you will be at the forefront of industry developments, driving change and making an impact.

Innovate and Lead

Join our team and lead projects that transform how people experience our products. With over 40,000 employees worldwide, Kimberly-Clark offers a unique position in the marketplace that combines industry expertise, leadership in innovation, and a commitment to sustainability.

Career Development

Kimberly-Clark is committed to the professional growth of our employees. Whether through leadership training, diversity initiatives, or career advancement opportunities, we support your journey to becoming a leader in your field. Our robust internship programs provide a foundation for success, offering hands-on experience and networking opportunities that build the skills necessary for a thriving career.

Be Part of Our Team

Working at Kimberly-Clark means being part of a global community that values diversity, teamwork, and mutual respect. Our employees enjoy competitive benefits, a dynamic work environment, and the chance to make a real difference in people’s lives. From research and development to marketing and sales, every position plays a critical role in our success.

Explore Job Opportunities

Whether you’re looking to start your career or take it to the next level, Kimberly-Clark offers a range of positions across various functions. Enhance your resume through challenging and meaningful work that contributes to the well-being of millions worldwide.

Stay Connected

Join the Kimberly-Clark team and stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Search Kimberly-Clark Jobs

Explore open positions that match your skills and interests. We are always looking for passionate, curious, creative, and solution-driven team players. Start your journey with us and discover where your career can take you!

Keep Up to Date

Stay informed with the latest news, updates, and job alerts personalized to your preferences. At Kimberly-Clark, exciting and rewarding opportunities await at every corner.

Interview and Resume Tips

Prepare for your future with Kimberly-Clark by accessing resources that help you ace your interview and polish your resume. Our hiring process is designed to identify and attract professionals who are ready to make a difference. Join Kimberly-Clark Corporation today and be part of a company that is as committed to your career as it is to improving the lives of millions.
Learn more about Kimberly-Clark Corporation
Size
45,000 employees
Market Cap
$46.8 billion
Industry
Net Income
$2.3 billion
Founded
1872
5 Year Trend
+1.2%
Revenue
$19.1 billion
NASDAQ

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