Senior Associate Brand Manager
Job DescriptionJoin the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About You
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:
As a Senior Associate Brand Manager, you bring strong analytical rigor, commercial acumen, and a passion for understanding consumers, categories, and market dynamics. You have a talent for recognizing trends, translating insights into action, and aiming for bigger goals. This role is a marketer accountable for in‑year business planning and marketing execution for the Huggies® Wipes brand in the United States.
The Senior Associate Brand Manager leads key initiatives related to marketing planning and execution and is accountable for results delivery within Kimberly‑Clark’s Baby Care business. This role reports to the Senior Brand Manager and collaborates closely with Insights & Analytics, Customer Development, Sales Planning, Agency Partners, R&D, and Supply Chain teams.
In this role, you will:
- Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.)
- Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
- Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
- Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
- Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
- Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
- Identify and develop relevant consumer and/or shopper insights.
- Collaborate across categories, to identify and proactively drive efficient brand building.
- Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.
To succeed in this role, you will need the following qualifications:
Required Qualifications
- Bachelor’s Degree in Marketing, Business, or related field
- 3+ years of experience in brand management or consumer marketing.
- Previous marketing full-time or internship experience at a CPG organization.
- Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
- Proven ability to influence and deliver compelling communication across stakeholder groups.
- Familiarity with brand development planning, innovation, and strategy processes.
- Demonstrated positive energy and credibility when representing the brand internally and externally.
- Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.
Preferred Qualifications
- MBA preferred.
- Prior ownership of ongoing consumption, market performance, and scorecard reporting.
- Working knowledge of P&L management and key financial levers.
Led by Purpose. Driven by You.
Total Benefits
We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see
Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
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Salary Range: 116,380 – 143,740 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time