Senior Associate Brand Manager
Job DescriptionAs a
Senior Associate Brand Manager, you bring strong analytical rigor, commercial acumen, and a passion for understanding consumers, categories, and market dynamics. You have a talent for recognizing trends, translating insights into action, and aiming for bigger goals. This role is a marketer accountable for in-year business planning and marketing execution for the Thinx® brand in the United States.
The Senior Associate Brand Manager leads key initiatives related to marketing planning and execution and is accountable for results delivery within Kimberly-Clark's Feminine Care business. This role reports to the Senior Brand Manager and collaborates closely with Insights & Analytics, Customer Development, Sales Planning, Agency Partners, R&D, and Supply Chain.
In this role, you will:
- Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand's marketplace position (e.g. new product launches, pricing initiatives, etc.).
- Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce.
- Execute annual marketing plans that deliver financial objectives and align with brand strategies.
- Actively participate in the execution of brand commercial programs.
- Analyze, interpret, and report on consumption data (e.g., Nielsen/IRI) to assess brand performance, category trends, market share, and product health, and to measure the effectiveness and ROI of marketing initiatives.
- Develop compelling, insight-driven storytelling and make sound recommendations based on brand, consumer, competitive, and category trends.
- Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
- Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
- Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
- Engage strategic customer teams to collaboratively build growth plans.
- Identify and develop relevant consumer and/or shopper insights.
- Collaborate across categories, to identify and proactively drive efficient brand building.
- Conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand's plan.
To succeed in this role, you will need the following qualifications:
Required Qualifications- Bachelor's Degree in Marketing, Business, or related field
- 3+ years of progressive experience in brand management or consumer marketing.
- Previous marketing full-time or internship experience at a CPG organization.
- Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
- Comfort working with multiple data sources beyond traditional retail, including digital or channel performance metrics.
- Proven ability to influence and deliver compelling communication across stakeholder groups.
- Familiarity with brand development planning, innovation, and strategy processes.
- Demonstrated positive energy and credibility when representing the brand internally and externally.
- Experience working cross-functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.
Preferred Qualifications - MBA preferred.
- Demand, volume, or digital channel forecasting experience, or exposure to Integrated Business Planning / S&OP.
- Experience supporting or driving brand performance in eCommerce and/or Direct-to-Consumer (DTC) business models, including collaboration with digital, performance marketing, CX, or site merchandising partners.
- Prior ownership of ongoing consumption, market performance, and scorecard reporting.
- Working knowledge of P&L management and key financial levers.
Total BenefitsWe believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com
Flex That Works at Kimberly-ClarkWe believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.
To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
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Salary Range: 116,380 - 143,740 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time
