Keurig Dr Pepper

Senior Associate Brand Manager

Keurig Dr Pepper • $86K — $140K *
Frisco, TX 75034Hybrid
Food & Beverages
Less than 5 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 4-6 years of brand marketing or management experience, ideally in a Fortune 500 CPG company.
  • Experience managing cross-functional initiatives from start to finish.
  • Strong analytical skills to interpret consumer and financial data.
  • Ability to juggle multiple complex projects in a dynamic environment.
  • Strong influence and communication skills across various organizational levels.
  • Proven track record in developing brand strategies based on consumer insights.

Responsibilities

  • Lead the creation of annual and multi-year brand strategies using consumer insights and market analysis.
  • Monitor business performance across consumption, shipments, and media to guide leadership decisions.
  • Translate brand strategies into actionable annual plans.
  • Lead cross-functional initiatives including innovation and marketing campaigns independently.
  • Serve as the main point of contact for agency partners to enhance creative and media execution.
  • Collaborate with sales and marketing teams to implement brand initiatives across retail partners.
  • Leverage consumer and market data to make insightful recommendations for optimization.

Benefits

  • Medical, Dental, and Vision insurance; Disability coverage.
  • Paid Time Off including parental leave, vacation, and sick time.
  • 401k plan with company matching contributions.
  • Tuition Reimbursement for further education.
  • Mileage Reimbursement for travel expenses.
  • Performance-based annual bonus eligibility.
Full Job Description
Job Overview:

We are seeking a Senior Associate Brand Manager (Sr. ABM) to accelerate the performance of one of our flagship brands. This role expands on the Associate Brand Manager position by taking on greater strategic responsibility, deeper cross-functional leadership, and ownership of complex programs that drive brand and business results.

This role is based at the KDP headquarters in Frisco, Texas, with 10-15% travel and relocation required to the Greater Dallas area.

What You'll Do

As a Senior Associate Brand Manager, you will be a high-impact individual contributor responsible for leading major brand initiatives, informing long-term strategy, and partnering across the organization to bring growth plans to life. You will demonstrate a general manager mindset, balancing strategic thinking with operational excellence.

In this role, you will:

Brand & Business Leadership
  • Lead development of annual and multi-year brand strategies using robust consumer insights, category trends, and competitive intelligence.
  • Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions.
  • Translate brand strategy into actionable, integrated annual operating plans.

Marketing & Commercial Execution
  • Lead major cross-functional initiatives (innovation, communications, commercial programs, packaging updates, etc.) with limited supervision.
  • Serve as the day-to-day lead with agency partners, elevating creative excellence, media effectiveness, and in-market execution.
  • Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retail customers.

Insights & Analytics
  • Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build data-backed recommendations.
  • Proactively develop optimization plans based on ROI, media effectiveness, pricing performance, and competitive actions.

Budget & Investment Management
  • Manage substantial brand budgets, ensuring disciplined allocation of resources to drive short- and long-term growth.
  • Present budget recommendations and trade-off decisions to managers and cross-functional leadership.

Leadership & Influence
  • Mentor Associate Brand Managers and interns, supporting capability building across the broader marketing team.
  • Influence cross-functional partners-including Insights, R&D, Sales, Finance, Supply Chain-through clear storytelling and strong business cases.

Total Rewards:
  • Salary Range: $86,000-140,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:

We are seeking leaders who use data-informed judgment, excel at cross-functional influence, and thrive at bringing bold ideas to life.

Required Qualifications
  • Bachelor's degree required; MBA preferred
  • 4-6 years of brand marketing or brand management experience, ideally within a Fortune 500 CPG company
  • Demonstrated experience owning cross-functional initiatives end-to-end
  • Strong analytical capability with comfort interpreting consumer, financial, and market data
  • Ability to manage multiple complex projects in a fast-paced environment
  • Strong presence and ability to influence at multiple organizational levels
  • Proven experience developing and executing brand strategies grounded in consumer insights
  • Exceptional communication and storytelling skills

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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