Key Responsibilities

Brand Strategy & Vision

• Support the development and execution of Madewell’s brand experience strategy, ensuring alignment with overall business objectives, brand positioning, and relevant market trends

• Assist Director of Brand Experience in translating brand pillars into customer-facing experiences across retail, digital platforms, and marketing channels, including always-on programs and seasonal activations

• Contribute to the execution of brand campaigns and initiatives that drive awareness, engagement, and cultural relevance

• Ensure consistency in brand messaging, voice, and visual identity across all consumer touchpoints

Customer Insights & Trend Awareness

• Bring a customer-first mindset to all workstreams

• Monitor and synthesize consumer data, cultural trends, and competitive insights to inform brand initiatives

• Support the development of trend reports and share insights with cross-functional teams

• Assist in testing and iterating new experiential concepts, including pop-ups, partnerships, and in-store activations; and support detailed reporting to help share insights with leadership team

Omnichannel Experience

• Support execution of cohesive brand experiences across ecommerce, retail, social, and marketing channels

• Partner with cross-functional teams (retail, merchandising, digital) on tactics that bring brand initiatives to life across the customer journey

• Support in-store storytelling efforts, services, and experiential programs to enhance engagement and conversion

• Contribute to the roll-out and optimization of new experiential formats and pilot programs, supporting detailed reporting to drive insights

Activations & Partnerships

• Assist in the development and execution of brand activations, events, and partnerships that elevate brand visibility and engagement, with consideration of customer journey and key business objectives

• Support coordination of collaborations and external partnerships, driving strategic co-marketing extensions to drive brand growth

• Help drive brand awareness through culturally relevant initiatives across fashion, music, and lifestyle spaces, identifying in-market opportunities

Retail Experience & Services

• Support coordination and execution of key brand service initiatives (e.g., denim fit, styling, and customization)

• Assist in elevating denim storytelling across channels, including fit, fabric, and sustainability narratives

• Help plan and execute in-store events and programming in partnership with retail teams

• Contribute to the development of tools and resources (e.g., event guides, toolkits) to ensure consistent brand execution in stores

Brand & Creative Collaboration

• Partner with creative and marketing teams to support ideation and execution of campaigns, store environments, and activations

• Ensure brand standards are upheld across all deliverables and executions

• Coordinate with external vendors, agencies, and production partners as needed, driving brief and run-of-show calls to ensure seamless program / event execution

Cross-Functional Collaboration

• Work closely with partners across marketing, merchandising, creative, and operations to support key brand experience initiatives

• Contribute to seasonal planning processes and support Director of Brand Experience in execution against key milestones

• Collaborate with internal teams to ensure seamless and consistent brand experiences across channels

• 5 67+ years of experience in brand marketing, retail, experiential, or related fields 6preferably within fashion or lifestyle

• Experience supporting omnichannel brand initiatives and campaigns, with strong prioritization skills 6 must have the ability to effectively manage multiple workflows and timelines simultaneously

• Strong understanding of retail environments, digital platforms, and customer experience principles, with the ability to communicate effectively with stakeholders and key business partners

• Interest in fashion, denim, and cultural trends, with the ability to express key marketing messages and brand strategies to retail associates and third-party audiences, like agencies or brand partners

• Exceptional organizational, communication, collaboration, and project management skills with a team-driven mentality

• Ability to balance creative thinking and problem-solving with strategic business objectives while managing critical timelines