Job Description:Senior Art Director-Performance CreativeWe're searching for a
Senior Art Director to join our Performance Creative team,
working on a leading global technology client focused on digital media and creative software. Reporting to the Creative Director, Performance Creative, you will create performance-driven work that supports digital, web and social direct response channels while satisfying the branding requirements of our clients.
- You will create conceptual yet performance-driven work, such as paid media assets including paid and organic ocial, display, digital ads, email, OLV, website and landing pages while satisfying the branding requirements of our clients.
- Other key deliverables include AI generated imagery and visual systems for campaigns, animations, PR ready creative assets, storyboard development for motion/video work and long form video concepts as well as experiential/event based creative
- You will develop on-brand creative activations rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
- You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
- You will apply audience insights, strategic frameworks, and direct response best practices to your work.
- You understand unique audiences and create content that is relevant to each.
- You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
- You will present work both internally and to our clients while building client relationships.
Qualifications:- 3 years minimum art direction experience in creative advertising and performance creative
- Bachelor's degree in advertising, marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required
- Advanced design craftsmanship with a strong visual eye and attention to detail
- Expert-level proficiency in Figma, including use of component libraries and complex systems-based design
- Strong art direction skills applied to digital and AI-generated creative
- Ability to concept and execute within performance marketing environments
- Experience with AI tools (especially image/video generation) and strong prompting skills
- Ability to both generate AI-based creative assets and direct others doing the same
- Storyboarding and understanding of animation principles
- High level of technical design execution (file setup, asset creation, scalable systems)
- Experience working with the nuances and requirements of writing for Online Display, Email, Social and Digital Experiences including video.
- Working knowledge of web usability/accessibility, advertising technologies, and development methods
- Brand development experience
The annual salary range for this position is $68,000 - $105,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
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Location:San Francisco - California St
Brand:Dentsu Creative
Time Type:Full time
Contract Type:Permanent
