Senior Analyst, Strategic Account Management - Programmatic

Walmart, Inc.

$84K — $156K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in programmatic advertising, ideally with hands-on experience.
  • Background in video advertising with experience at a premium publisher or agency, preferably in CTV video and display.
  • Strong understanding of key programmatic platforms including SSPs, DSPs, and Ad Servers.
  • Proficient in Salesforce, Excel, PowerPoint, and various reporting tools.
  • Capable of managing multiple client accounts and projects concurrently.
  • Excellent analytical capabilities with a focus on interpreting performance data.
  • Entrepreneurial mindset suited for a fast-paced, dynamic environment.

Responsibilities

  • Manage and nurture relationships with a diverse portfolio of programmatic clients.
  • Drive revenue growth by developing and implementing strategies for Private Marketplace (PMP) deals.
  • Collaborate with Sales and other internal teams to uncover new growth opportunities.
  • Educate clients and agency teams on the advantages of programmatic advertising.
  • Analyze performance trends to optimize setups and increase revenue across various strategies.
  • Work with multiple SSPs to enhance campaign performance and yield.
  • Provide actionable insights and share best practices to support VIZIO's growth.

Benefits

  • Annual or quarterly performance bonuses.
  • Opportunities for stock options.
Full Job Description
Position Summary...
VIZIO's Platform+ Services team is seeking a Senior Analyst, Strategic Account Management to join their growing team. As a Senior Analyst, you will be a revenue driver on the Programmatic team by cultivating and nurturing relationships with agencies and brands.

What you'll do...

- Manage relationships with a diverse portfolio of programmatic clients to maximize revenue potential.

- Take full ownership of PMP revenue, creating strategies to maximize yield and hit revenue targets across programmatic channels.

- Build and maintain strong relationships with Sales and other stakeholders to identify growth opportunities.

- Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages.

- Continuously analyze performance trends, optimize programmatic setups, and identify areas to increase revenue, including working with multiple SSPs and exploring different strategies.

- Understand and work with SSPs, DSPs, and Ad Servers to optimize campaign performance.

- Scale Private Marketplace Deals (PMPs) effectively while coordinating with supply and demand partners.

- Track and analyze key revenue metrics, proactively addressing challenges to ensure revenue goals are met.

- Provide actionable insights to stakeholders, contributing to VIZIO's growth by sharing best practices, market trends, and new revenue opportunities.

About You

- Experience in the programmatic advertising space, ideally with hands-on-keyboard expertise.

- Experience in video advertising with a premium publisher or agency. CTV video and display experience is preferred.

- In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms.

- Proficiency with Salesforce, Excel, PowerPoint and various reporting platforms.

- Ability to manage multiple projects and clients simultaneously.

- Strong analytical skills, with experience in interpreting and acting on performance data.

- Entrepreneurial drive, comfortable working in fast-paced, growing environment.

The annual salary range for this position is $84,000.00 - $156,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock









Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in engineering, information technology, business, marketing and sales, healthcare, or related area.

Option 2: 2 years' experience in business management, marketing and sales, healthcare, omni channel merchandising, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in sales.

Primary Location...

350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of America

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