The Home Depot

Senior Analyst, Marketing Analytics

The Home Depot$85K — $110K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • 5 years of experience in business analysis
  • Proficient in SQL and Tableau for data analysis
  • Strong analytical skills with a knack for detail
  • Ability to communicate and collaborate effectively with cross-functional teams.
  • Experience in applying statistical analysis principles in business contexts.

Responsibilities

  • Collaborate with departments to provide insights on business performance.
  • Analyze business trends and customer behavior to identify website enhancement opportunities.
  • Evaluate website performance through web analytics and offline data analysis.
  • Develop weekly web analytics dashboards in coordination with the Web Analyst.
  • Lead new projects and initiatives for the Web Analytics Team.
  • Devise web analytics strategy for the Specialty Channel.

Benefits

  • Opportunities for personal and professional growth within the company.
  • Collaborative work environment with various departments.
  • Access to analytical tools and resources including SQL and Tableau.
  • Support for ongoing professional development and training.
  • Less than 10% overnight travel required.
Full Job Description
Position Purpose:

The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond basic web metrics to map the complex user journey from paid media touchpoints to website engagement, culminating in offline sales at our physical locations.

By integrating online behavior with offline data, you will provide a holistic view of channel performance. You will collaborate with Media, Finance, and Operations teams to design a fact-based growth strategy, using SQL and Tableau to uncover trends that maximize marketing ROI. Your insights will directly influence budget allocation, audience targeting, and website enhancements designed to drive high-value store traffic.

Key Responsibilities:
  • 20% Work with other departments providing analytical insight on business performance.
  • 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
  • 20% Analyze web analytics data as well as other offline data to evaluate site performance.
  • 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
  • 10% Takes the lead on new programs and initiatives for Web Analytics Team.
  • 10% Provide web analytics strategy to Specialty Channel.


Direct Manager/Direct Reports:
  • Reports to Manager, Channel Analytics
  • Position has 0 Direct Reports


Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.


Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel Required


Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Responsible for helping others and providing on-the-job training or guidance
  • Demonstrated business/financial modeling capabilities with tools such as Excel and Access
  • Demonstrated skills in applying statistical analysis principles to business challenges
  • Demonstrated communication and interpersonal skills
  • Demonstrated ability to work well with others
  • Strong analytical skills with attention to detail; self-starter


Preferred Qualifications:
  • Prior Business Analyst roles
  • Analytical skills
  • Presentation skills
  • Strong communication skills
  • Strong people skills
  • Expertise in Tableau
  • Media Knowledge: Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven).


Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Minimum Years of Work Experience:
  • 5


Competencies:
  • Action Oriented
  • Collaborates
  • Drives Engagement
  • Communicates Effectively
  • Customer Focus
  • Drives Results
  • Manages Conflict

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ

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