Lowe’s

Senior Analyst - Digital SEO

Lowe’s$80K — $110K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration, marketing, digital commerce, data analytics, communications, information systems or related field; or equivalent experience
  • 5-7 years of experience in SEO, organic search strategy, or related digital performance roles
  • Experience with large-scale retail or enterprise eCommerce websites
  • Technical SEO proficiency in areas like crawlability and indexation
  • Familiarity with Google Search Console and analytics tools such as Adobe Analytics or GA4

Responsibilities

  • Translate organic search goals into actionable steps for assigned digital commerce segment
  • Conduct keyword research and competitive benchmarking to find visibility gaps
  • Analyze performance across various digital pages and templates using performance data
  • Provide insights and recommendations to boost rankings, traffic quality, and customer engagement
  • Identify and prioritize technical SEO enhancements regarding site performance
  • Execute and validate SEO improvements with cross-functional teams
  • Develop business cases and measurement plans for SEO initiatives

Benefits

  • 401k with up to 4.25% match
  • Discounted Employee Stock Purchase Plan (15% discount of strike price)
  • Tuition-Free Education
  • 10-week Maternity/Parental Leave
  • 10% Associate Discount
Full Job Description
Your Impact

The primary purpose of this role is to grow Lowe's organic search visibility and digital commerce performance by turning search demand, technical site signals, competitive intelligence, and customer behavior data into prioritized SEO actions. This role is responsible for analysis and recommendations within an assigned business area, identifying opportunities across category, product, content, and site experience surfaces that improve discoverability, qualified traffic, conversion paths, and revenue contribution. This includes supporting SEO work streams end to end, from opportunity sizing and business case development through requirements, execution partnership, launch validation, and performance measurement. Overall, this role helps Lowe's capture more high-intent customer demand from organic search while improving the digital experience and advancing measurable business outcomes.

What You Will Do
  • Translate organic search goals into tactical steps for an assigned digital commerce segment to drive the execution of SEO operational plans.
  • Conduct keyword research, SERP analysis, customer search demand analysis, and competitive benchmarking to identify organic visibility gaps and growth opportunities.
  • Analyze organic search performance across category pages, product pages, content experiences, site search experiences, and other digital templates using search, clickstream, merchandising, and business performance data.
  • Provide insights, competitive intelligence, and data-driven recommendations to improve rankings, impressions, click-through rate, traffic quality, revenue contribution, and customer engagement.
  • Identify and prioritize technical SEO opportunities related to crawlability, indexation, redirects, canonicals, structured data, internal linking, page templates, rendering, and site performance.
  • Scope, prioritize, execute, and validate SEO improvements in partnership with product, engineering, user experience, content, merchandising, analytics, and digital commerce teams.
  • Develop and execute work plans with SEO and cross-functional teams; ensure work is completed on time and escalate risks, blockers, or dependencies that could delay implementation.
  • Create business cases, measurement plans, and post-launch readouts for SEO initiatives, including expected and actual impact on organic traffic, rankings, share of voice, conversion, and revenue.
  • Monitor algorithm updates, search behavior shifts, competitor changes, and technical site changes that may affect organic search performance.
  • Present SEO project strategies, campaign insights, test results, and recommendations to key stakeholders to guide future strategies, tactics, and activities.
  • Work as a member of a larger team and may help coach and develop less experienced team members on SEO fundamentals, analysis methods, execution standards, and reporting interpretation.
  • Maintain strong cross-functional partnerships throughout the organization to ensure SEO recommendations are understood, prioritized, and implemented effectively.


Minimum Qualifications
  • Bachelor's degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 5-7 years of experience in SEO, organic search strategy, eCommerce analytics, digital commerce, content optimization, online merchandising, or related digital performance roles


Preferred Skills/Education

*We encourage you to apply even if you do not have all the preferred skills or experience.*
  • Experience with large-scale retail or enterprise eCommerce websites
  • Experience identifying technical SEO opportunities related to crawlability, indexation, canonicals, redirects, structured data, internal linking, page templates, rendering, and site performance
  • Experience using Google Search Console, Adobe Analytics or GA4, enterprise SEO platforms, crawling tools, keyword research tools, and BI/reporting platforms
  • Experience translating SEO analysis into prioritized product, engineering, content, merchandising, or analytics work
  • Experience in a corporate setting
  • Experience in retail
  • SEO, digital analytics, or digital marketing certification - Examples include Google Analytics, Google Search Console training, enterprise SEO platform certification, or equivalent practical experience


Benefits
  • 401k with up to 4.25% match
  • Discounted Employee Stock Purchase Plan (15% discount of strike price)
  • Tuition-Free Education
  • 10-week Maternity/Parental Leave
  • 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

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About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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