Senior Analyst, Data Commercialization Strategy & Go-to-Market

Worldpay

$127K — $192K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in commercial strategy, product marketing, or go-to-market roles
  • Strong curiosity about market dynamics and customer needs
  • Ability to synthesize complex data into actionable insights
  • Excellent communication skills in writing, presentation, and visual storytelling
  • Strong analytical and problem-solving capabilities
  • Experience influencing stakeholders in a matrixed environment
  • Organized and able to manage multiple projects efficiently

Responsibilities

  • Conduct comprehensive market and competitive research to pinpoint growth areas
  • Develop clear and persuasive marketing strategies and value propositions
  • Build and execute marketing plans tailored to data product offerings
  • Create engaging sales and training materials to support internal teams
  • Design and implement training programs for sales and marketing stakeholders
  • Engage with external partners and customers to drive commercialization efforts
  • Provide strategic recommendations based on market assessments and feedback
  • Continuously monitor and refine market engagement strategies based on results

Benefits

  • Comprehensive career advancement opportunities
  • Supportive work environment fostering professional growth
  • Access to continuous learning and development programs
  • Collaborative culture across diverse functions
  • Dynamic team focused on innovation and market impact
Full Job Description

Job Description

Senior Analyst, Data Commercialization Strategy & Go-to-Market





What you’ll own
The Senior Analyst, Data Commercialization Strategy & Go-to-Market is responsible for translating market, customer, and partner insight into clear commercialization strategies for Worldpay’s data product portfolio.  This individual contributor will help identify where our data products can create differentiated value, shape how we position them, and equip internal and external stakeholders to bring those opportunities to market.
  • Conduct market, customer, partner, and competitive research to identify priority segments, use cases, partnership opportunities, and emerging trends relevant to Worldpay’s data products.
  • Develop clear value propositions, positioning, messaging frameworks, customer narratives, and use cases that translate complex data capabilities into meaningful business value.
  • Build commercialization and marketing plans for data products and partner solutions, including target audiences, channels, content needs, launch activities, and engagement strategies.
  • Create high-quality sales and client-facing collateral, including presentations, solution overviews, one-pagers, customer stories, talking points, and other enablement materials.
  • Design and deliver training and engagement programs that help Sales, Partnerships, Product, Marketing, and other commercial stakeholders understand the market opportunity, product value, target use cases, and customer story.
  • Support external partner and customer engagement through tailored presentations, joint value propositions, commercialization materials, workshops, and market-facing programs.
  • Partner closely with Product, Data Science, Partnerships, Sales, and Marketing to ensure market insight and stakeholder feedback inform product positioning, launch priorities, and commercialization decisions.
  • Develop market assessments, business cases, and strategic recommendations that help leadership evaluate growth opportunities and prioritize investments.
  • Monitor market response, stakeholder feedback, content effectiveness, and commercialization results to refine messaging, enablement, and engagement plans over time.
  • Provide concise, executive-ready updates and recommendations on market trends, partner opportunities, customer needs, and commercialization progress.



What you’ll bring
  • Experience in commercial strategy, product marketing, market intelligence, consulting, partnerships, sales enablement, or go-to-market roles.
  • Strong curiosity about markets, customers, partners, and how data products can solve real business problems.
  • Ability to synthesize market research, customer insight, and complex product information into clear value propositions, messaging, and actionable recommendations.
  • Excellent written, verbal, and visual communication skills, with experience creating polished presentations, collateral, training, and strategic narratives.
  • Comfort engaging with internal stakeholders, customers, and partners and adapting the story for different audiences.
  • Strong analytical and problem-solving skills, with the ability to assess market opportunities, competitive dynamics, and commercial potential.
  • Ability to influence and collaborate across Product, Data Science, Sales, Partnerships, and Marketing in a matrixed environment.
  • Highly organized and able to manage multiple workstreams, deadlines, and stakeholder needs with attention to detail.
  • A growth mindset and desire to deepen expertise in data commercialization, product strategy, partnerships, and go-to-market execution.
  • Experience in payments, fintech, data, analytics, SaaS, advertising technology, marketing technology, or digital commerce is a plus.







Worldpay is dedicated to offering individuals rewarding career opportunities and competitive compensation. For this full-time position, the good faith estimated annual salary range upon hire is $127,500.00-$192,525.00. This range reflects what we reasonably expect to offer based on the role’s responsibilities, level, and geographic location. The actual starting salary will be determined by a candidate’s experience, job-related skills, and relevant education or training. Please note that changes in work location may impact the final offered salary. We encourage you to consult with your recruiter to confirm the budget for your location and to better understand the applicable pay scale.  

Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado.

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