The Wounded Warrior Project (WWP) Senior Advocacy Communications Specialist supports advocacy communications strategies that advance legislative priorities, elevate WWP's voice on veterans' policy issues, and support campaign rollouts. This role contributes to media relations, earned media initiatives, and communications planning for federal and state advocacy efforts, including policy launches, congressional activity, and advocacy events. Working cross-functionally, the Senior Advocacy Communications Specialist helps execute coordinated, brand-aligned communications, supports rapid response efforts, and prepares warrior advocates to share their stories in support of policy goals.
DUTIES & RESPONSIBILITIES- Contribute to the execution of advocacy communications and media plans that advance WWP's federal and state legislative priorities and strengthen grassroots advocacy efforts.
- Coordinate and support media engagement by developing materials, monitoring coverage, contributing to rapid response efforts aligned with approved messaging, and positioning the organization as a trusted voice on veterans' policy issues.
- Build and maintain strong relationships with Beltway, national, and key local media, including reporters, editors, producers, podcasters, influencers, government communications counterparts, and partner organizations.
- Execute communications for high-profile advocacy moments, including policy rollouts, congressional action, advocacy fly-ins, earned media opportunities, and public events.
- Partner with Advocacy Campaigns and internal teams to align communications tactics with campaign strategy, ensuring communications considerations are integrated into planning.
- Contribute to the development of executable advocacy campaign plans, including messaging frameworks, timelines, deliverables, and integrated channel strategies.
- Execute integrated advocacy marketing and communications tactics across channels including email, web, social, print, and earned media to mobilize supporters and amplify legislative priorities.
- Execute advocacy-focused social media strategies that extend earned media moments, reinforce messaging, and drive engagement.
- Train, prepare, and support warrior advocates to engage confidently with media, connect personal stories to policy priorities, and represent WWP effectively in high-visibility settings.
- Collaborate with internal subject matter experts to develop clear, compelling, and accessible messaging for policymakers, media, and supporters.
- Track, analyze, and report on advocacy communications performance, using insights to recommend improvements and inform future efforts.
- Support team workflows, coordination, and consistent execution of advocacy communications initiatives.
- Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
- Other related duties as assigned.
KNOWLEDGE, SKILLS, & ABILITIES- Highly motivated, mission-driven communications professional with a strong commitment to improving the lives of America's veterans.
- Demonstrated experience supporting and executing advocacy communications and earned media initiatives.
- Proven ability to contribute to communications strategy, operate independently, and execute with precision while balancing strategic thinking with hands-on delivery.
- Strong understanding of integrated advocacy communications, including media relations, social media, digital engagement, and rapid response.
- Exceptional writing and editing skills, with the ability to translate complex policy and legislative issues into clear, compelling, and accessible messaging; proficient in AP Style.
- Professional presence with the ability to build trust and influence across internal teams, external partners, and media stakeholders.
- Skilled in ensuring advocacy communications align with organizational brand voice, standards, and positioning.
- Data-informed communicator who uses metrics and insights to measure results, optimize performance, and drive continuous improvement.
- Excellent organizational and time management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Ability to engage effectively across diverse political perspectives while remaining neutral and mission focused.
- Ability to travel and work flexible hours, including evenings and weekends, as required.
- Unequivocal commitment to the highest standards of personal and business ethics and conduct.
- Mission-driven, guided by core values, and a pleasure to work with.
EXPERIENCERequirements- Four years of experience in marketing, communications, public affairs, or a related field.
- Three years of experience coordinating projects or initiatives across teams.
- Three years of experience creating engaging content for social channels.
- Two years of experience in advocacy, policy, and/or legislative affairs.
Preferences- Two years of experience using media analytics tools.
- Experience working on Capitol Hill or with a federal agency.
- Experience working in the nonprofit or veteran services sector.
EDUCATIONRequirements- Bachelor's degree in communications, marketing, business, political science, or related field. Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree.
Preferences- Master's degree in communications, marketing, business, political science, or related field.
CERTIFICATIONS & LICENSURERequirementsPreferencesWORK ENVIRONMENT/PHYSICAL DEMANDS- General office environment; temperature controlled.
- May require lifting/carrying items up to 20 pounds.
- Up to 10% travel.
We recognize the success of our mission depends on the efforts of our passionate, hard-working teammates. To help teammates remain focused on the warriors and families we serve, WWP offers a comprehensive benefits package that includes; Medical/Prescription drug, Dental, Vision, Life/AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program. WWP also offers a 401(k)-retirement plan, a competitive PTO package, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, Teammate Wellness Program, and Bereavement Leave.
For Washington, D.C. Applicants: The estimated hiring range for this position is between $78,489 - 98,112 annual base salary, subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.
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