POSITION OVERVIEWDo you have a passion for marketing campaigns and creating content that drives reach, engagement and measurable business impact? BDC is looking for a Senior Advisor, Webinars and 360° Marketing with strong strategic and execution capabilities to support the design, orchestration and optimization of multi-channel marketing campaigns, including national webinar campaigns.
In this role, you will act as a trusted expert and strategic partner to lines of business and internal stakeholders. You will contribute to the end-to-end lifecycle of complex marketing campaigns, from strategy and planning through execution and performance measurement, while influencing outcomes through collaboration rather than formal authority.
This role balances long-term brand building with near-term performance-creating awareness, trust and familiarity with BDC while also generating measurable business results through a well orchestrated, multi-channel approach.
CHALLENGES TO BE MET- Contribute to the end-to-end delivery of marketing campaigns, from strategic input to execution orchestration and post-campaign analysis
- Partner closely with lines of business and Marcom stakeholders to gather inputs, identify opportunities and translate business objectives into effective campaign approaches
- Proactively identify emerging entrepreneur challenges and recommend solutions aligned with business priorities
- Ensure alignment with BDC and Marcom strategies, standards and ways of working
- Define, plan, design and measure integrated, multi-channel marketing campaigns
- Contribute to campaigns focused on client acquisition, engagement and retention
- Participate in the ongoing prioritization and coordination of the Marcom campaign calendar, balancing impact, capacity and timing
- Design and support the execution of campaigns across multiple channels (email, webinars, web, social, content, paid digital, Client Contact Centre, PR, etc.)
- Recommend an optimal channel mix to maximize reach and effectiveness by for each segment
- Work collaboratively with Branding and Advertising, Corporate and Internal Communications, Content and Digital Experience teams by contributing to campaign briefs and asset requirements
- Liaise with Field Marketing and regional teams to support effective deployment across regions
- Oversee performance tracking and contribute to campaign analytics and reporting
- Support the definition of KPIs and success metrics
- Analyze campaign performance and identify links between marketing activities and business outcomes
- Formulate data-driven recommendations to improve campaign effectiveness, processes and ROI
- Apply and help evolve agile and collaborative ways of working to enhance adaptability and impact
- Provide functional leadership and subject-matter expertise across cross-functional teams involved in campaign delivery, fostering collaboration and continuous improvement
- Act as an advisor on campaign design, execution and optimization best practices across Marcom
WHAT WE ARE LOOKING FORYou are a seasoned marketing professional who is comfortable operating in a complex, fast paced, matrixed environment. You combine strategic thinking with hands-on execution, and you are recognized for your ability to influence, collaborate and deliver results.
You're likely a great fit if you can answer
YES to the following:
- You hold a bachelor's degree in marketing, Communications, Business Administration or a related field
- You have 8-10 years of relevant experience in marketing and communications, with a strong focus on planning and executing integrated marketing campaigns
- You demonstrate strong project management, organizational and prioritization skills in fast-paced environments
- You have solid business and marketing acumen, including experience leveraging a broad marketing mix
- You have a good understanding of marketing segmentation, CRM databases and related marketing platforms
- You are analytical, structured and comfortable translating data into actionable recommendations
- You are a collaborative team player who builds effective and lasting relationships with internal and external partners
- You are comfortable communicating and presenting in both English and French, with strong written and verbal skills
