IA Financial Group

Senior Advisor, Promotion

IA Financial Group$85K — $100K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in marketing, communications, or commercialization roles.
  • Exceptional writing skills with a proven ability to simplify complex ideas.
  • Strong strategic thinking and analytical problem-solving abilities.
  • Autonomous with ability to influence and lead cross-team collaborations.
  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • Fluency in both French and English, written and spoken.

Responsibilities

  • Lead the development and execution of impactful go-to-market strategies.
  • Design and implement multi-channel marketing campaigns.
  • Create marketing content and sales tools that clarify our offerings.
  • Collaborate with product experts and sales teams to align marketing efforts.
  • Provide creative insights to shape marketing direction and strategy.
  • Assess campaign success and optimize based on performance metrics.
  • Manage multiple projects within tight deadlines.

Benefits

  • Flexible group insurance options to meet diverse needs.
  • Competitive retirement savings with employer contributions.
  • Opportunity to purchase company shares as an employee.
  • Generous vacation, wellness, and personal development days.
  • Telemedicine services for accessible healthcare.
  • Employee and Family Assistance Program for support.
  • Ergonomic furniture for a comfortable workspace.
  • Performance bonuses to reward employee contributions.
  • Discounts on various iA products and services.
Full Job Description
Job Description

As a Senior Advisor, Promotion, you will play a key role in the commercialization of our insurance and savings solutions. You will help develop compelling marketing strategies, innovative campaigns, and sales enablement tools that directly contribute to the success of our distribution networks.

This position offers an excellent opportunity to showcase your expertise and maximize your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, creating an environment that fosters collaboration and innovation.

What You Will Accomplish with Us

As a Senior Advisor, Promotion, you will be at the heart of our mission. Key responsibilities include:
  • Lead high-impact go-to-market strategies from concept through execution;
  • Design multi-channel marketing campaigns that engage audiences and deliver measurable results;
  • Develop marketing content, sales tools, and value propositions that simplify complex concepts and showcase our solutions;
  • Collaborate closely with product experts, sales teams, and communications partners;
  • Influence marketing direction through creativity, strategic thinking, and market insight;
  • Measure campaign performance and continuously optimize results;
  • Manage multiple projects simultaneously while meeting tight deadlines.

What Could Accelerate Your Success in This Role

We are looking for someone who:
  • Is recognized for strong expertise in marketing, communications, and commercialization;
  • Stands out for exceptional writing skills and the ability to simplify complex concepts;
  • Demonstrates strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment;
  • Is recognized for autonomy, influence-based leadership, and strong interpersonal skills;
  • Holds a bachelor's degree in Marketing, Business Administration, Communications, or an equivalent discipline;
  • Has a minimum of six to eight years of relevant experience in a similar role;
  • Possesses excellent French communication skills, both spoken and written;
  • Has strong proficiency with Microsoft Office tools and Copilot;
  • Has an interest in financial services and business-related challenges;
  • Thrives in a dynamic environment and can effectively manage multiple priorities;
  • Has knowledge of financial products, considered a significant asset;
  • Has experience working with distribution networks, considered an asset.
  • Advanced English and French language proficiency is required, as the incumbent will be expected to collaborate with sales teams across Canada, participate in numerous meetings conducted in English and or French, and prepare written documents and marketing materials in English and French on a regular basis.

Why You'll Love Working With Us
  • A workplace where learning and development are combined with a collective pursuit of excellence;
  • Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth;
  • A healthy, safe, equitable, and inclusive environment where individuals can thrive and reach their full potential;
  • The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits
  • Flexible group insurance plans;
  • Competitive retirement savings program;
  • Employee share purchase plan;
  • Vacation program, wellness days, and personal development days;
  • Telemedicine services;
  • Employee and Family Assistance Program;
  • Ergonomic furniture program;
  • Performance bonus;
  • Discounts on iA products;
  • And much more!

Apply Now and Get Ahead in Your Career, Where Your Talent Truly Matters!

Hesitating to Apply?

At iA, we believe in potential and value diverse experiences. If this opportunity inspires you, we encourage you to apply. Your place may be with us, and we would love to get to know you.

Location(s)
Quebec / 1080, Grande Allee West

Other Possible Location(s)
Montreal / 1981 McGill College Avenue

Company

iA Financial Group

Posting End Date
2026-10-08

About IA Financial Group

IA Financial Group is a Canadian insurance and financial services company. The company offers a wide range of products and services including life and health insurance, mutual funds, securities, auto and home insurance, mortgages, and loans. IA Financial Group has been in business for over 125 years and has over 5,500 employees. The company is committed to sustainability and has been recognized for its efforts in this area. IA Financial Group is also committed to giving back to the community and has a strong corporate social responsibility program.
Learn more about IA Financial Group
Size
5,500 employees
Industry

Similar Jobs

More Jobs at IA Financial Group

More Finance & Insurance Jobs

Find similar Senior Advisor, Promotion jobs: