Royal Caribbean Group's Marketing Team has an exciting career opportunity for a full-time Senior Account Executive, Product Advertising reporting to the Manager, Brand and Product Marketing.
This position will be working onsite from Miami.Position Summary:The Senior Account Executive, Brand and Content, plays a key role in bringing brand and product marketing campaigns to life across high-visibility creative, advertising, and content initiatives. This role manages multiple projects in partnership with internal teams, external agency partners, creative, strategy, insights, production, and cross-functional stakeholders to ensure work is strategically grounded, creatively strong, and delivered with excellence. The Senior Account Executive helps translate brand priorities, consumer insights, product updates, and cultural trends into clear briefs, actionable creative direction, and content that strengthens how the brand shows up in market.
This role is ideal for someone who thrives at the intersection of brand strategy, creative development, production, and project management. The Senior Account Executive is expected to bring clarity, momentum, and strong judgment to complex workstreams while helping teams deliver content and campaigns that are distinctive, consumer-relevant, and aligned to business priorities.
Essential Duties and Responsibilities:Brand, Campaign and Creative Development- Lead the development of best-in-class brand, advertising and content work that supports product priorities, campaign objectives and broader brand storytelling.
- Initiate and support the development of clear, strategic project briefs in partnership with the Manager of Brand, strategy, insights, creative, production and other cross-functional teams.
- Translate consumer insights, market trends, competitive learnings and product updates into actionable creative guidance that helps teams develop strategically grounded work.
- Help maintain the strategic purpose, creative focus and brand integrity of each project from briefing through final delivery.
Project Management and Workflow- Own day-to-day project details across assigned workstreams, including timelines, status updates, deliverables, feedback, budgets and next steps.
- Manage multiple projects simultaneously while keeping work organized, documented and moving forward in the appropriate project management systems.
- Coordinate efficient review cycles, consolidate feedback and help resolve issues or roadblocks quickly and collaboratively.
- Support the Manager of Brand by staying close to project timing, rollout plans, content needs and upcoming product or campaign changes.
Agency, Stakeholder and Cross-Functional Collaboration- Serve as a key day-to-day contact for agency partners and internal teams on assigned projects, ensuring alignment on strategy, scope, timing and deliverables.
- Lead productive project communications, including kickoffs, status updates, feedback discussions and follow-ups with agency and internal partners.
- Collaborate across business units and integrated teams to identify opportunities to extend the value, reach and impact of brand and content initiatives.
- Provide clear, confident and constructive feedback to creative teams while maintaining a positive, solutions-oriented project environment.
Production and Content Capture- Partner with internal production teams and external agency partners to support photo, video and drone productions, ensuring captured content aligns with campaign strategy, brand standards and content needs.
- Support pre-production and post-production planning, including scope, budgets, production plans, shot needs, review timelines and final asset delivery.
- Help ensure productions are planned and executed efficiently, with clear expectations around deliverables, usage needs and creative requirements.
- Support a range of content outputs, including advertising assets, short-form content, long-form content and social-first creative.
Budget, Reporting and Communications- Prepare and maintain weekly status updates for the Manager and Director, highlighting project progress, risks, decisions needed and upcoming milestones.
- Demonstrate exceptional written, verbal and visual communication skills when developing briefs, leading meetings, presenting updates and aligning teams.
- Contribute to creative problem-solving in meetings and adapt quickly to shifting priorities, timelines or business needs.
Qualifications, Knowledge and Skills:- 5+ years of progressive marketing experience in a marketing organization and/or advertising agency.
- 3+ years of experience supporting creative concept development, campaign execution, brand strategy, or integrated marketing work.
- Experience managing integrated campaigns, creative development processes, agency relationships, and cross-functional stakeholders preferred.
- Experience with photo, video, content production, social-first creative, brand activations, or experiential marketing preferred.
- Product marketing experience preferred but not required.
- BA/BS degree required.
- Strong understanding of integrated marketing, brand marketing, advertising, and 360-degree campaign development.
- Ability to translate strategy, insights, and business priorities into clear creative direction and actionable project briefs.
- Excellent verbal, written, and visual communication skills, including the ability to lead productive discussions and present project updates with confidence.
- Strong project management skills, with the ability to manage multiple priorities, timelines, deliverables, review cycles, and details in a fast-paced environment.
- Highly organized, dependable, and detail-oriented, with strong follow-through and the ability to work effectively under tight deadlines.
- Solutions-oriented and adaptable, with the ability to problem-solve quickly, navigate ambiguity, and keep work moving forward under time constraints.
- Strong collaboration skills and the ability to build productive relationships with senior business leaders, cross-functional teams, agency partners, and production partners.
- Ability to consolidate feedback, align stakeholders, and clearly articulate project needs, risks, decisions, and next steps.
- Working knowledge of photo, video, and content production workflows, including pre-production, production, post-production, and asset delivery.
- Proficiency with Microsoft Office tools and familiarity with project management, digital asset management, or workflow systems.
- Professional demeanor, creative curiosity, and a proactive approach to improving process, quality, and team collaboration.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
