Senior Account Executive - Commercial Markets

WPS

$90K — $120K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Healthcare Administration, or equivalent experience.
  • Valid Wisconsin Accident & Health producer license.
  • 7+ years of insurance field sales experience.
  • Experience selling Health Insurance, Rx, or Stop Loss products.
  • Proficiency in negotiation and persuasion skills.
  • Demonstrated expertise in using insurance data analytics for strategy development.
  • Exceptional relationship-building and communication abilities.

Responsibilities

  • Provide market insights to guide strategic actions.
  • Hunt for new accounts and establish partnerships.
  • Implement innovative sales strategies to drive growth.
  • Educate clients on WPS's offerings and answer inquiries.
  • Collaborate with internal and external stakeholders on client issues.
  • Develop proposals based on risk assessment and benefit analysis.
  • Manage lengthy sales cycles to achieve sales goals.

Benefits

  • Remote and hybrid work options available.
  • Performance bonuses and merit increase opportunities.
  • 401(k) with immediate vesting and matching contributions.
  • Competitive paid time off policies.
  • Health, dental insurance, and telehealth available from Day 1.
  • Opportunities for professional and leadership development programs.
Full Job Description
Senior Account Executive is responsible for acquiring and expanding employer group business across WPS commercial products in the middle to large group market segment and expanding market share within their assigned territory. This Sr Account Executive serves a trusted advisor, building relationships with larger brokers, benefits consultants, and key employer group leaders. They bring deep industry expertise, consultative sales skills, and a track record of exceeding growth targets.
Salary Range$90,000 ~ $120,000 plus incentive bonusesThe base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, and experience.

Work LocationRemote work within Wisconsin, this role will travel throughout WI. Employees within 45 miles of WPS Headquarters (1717 W. Broadway in Madison, WI, 53713) will be expected to be able to work in office 3 days a week on a regular basis.

Essential Functions include:

  • Competitive Intelligence - Provides market and competitive intelligence to inform health plan actions and priorities.
  • Business Development - Hunts for new logo accounts, generates leads, and establishes strategic partnerships with brokers and employers. Manages a pipeline of high-value broker and employer relationships.
  • Sales Strategies - Develops and implements innovative sales strategies that accelerate growth, increase customer satisfaction/retention, drive market share, and optimize financial performance. Prioritizes and leverages broker and agency contacts to ensure a consistent and sustainable flow of target market business. Tracks and measures progress against goals, and adjusts sales strategies/tactics as needed.
  • Consultative Selling - Educates and answers questions from prospective customers on WPS's commercial products/offerings. Identifies and leverages data and technology to achieve goals, improve performance, and minimize costs.
  • Cross-Functional Collaboration - Partners with key internal stakeholders (including Underwriting, Health Services, Network, Account Management, Product and Marketing) and external stakeholders (including TPA, PBM and stop loss partners) to resolve complex client issues and achieve the health plan's growth, retention and profitability goals.
  • Proposal Strategy and Development - Assesses business risks/opportunities and identifies strategies to mitigate/capitalize as appropriate. Designs competitive, data-driven benefit solutions, analyzes healthcare utilization trends, and presents cost-benefit analyses to senior executives and HR leaders.
  • Sales Cycle Management - Drives long sales cycles (often 6-18 months) and meets or exceeds monthly/annual sales targets.


How do I know this opportunity is right for me? If you:

  • Have managed a portfolio of high-value broker relationships and acquire and manage complex employer group sales, driving pipeline development.
  • Like to execute sales strategy to increase membership and revenue in assigned territory.
  • Enjoy leading end-to-end sales cycle including prospecting, quoting, proposal delivery, and close.
  • Can develop sales strategies to effectively prioritize and leverage broker and agency contacts and activities, ensuring a consistent and sustainable flow of target market business.
  • Enjoy collaborating cross-functionally to tailor employer solutions and ensure a seamless onboarding experience and successful handoff.
  • Can stay current of competitive dynamics and market trends to inform strategic positioning.
  • Have leveraged data analytics to track plan outcomes, communicate insights, and implement strategic actions.
  • Like to lead mentorship and knowledge-sharing across the sales team.


Minimum Qualifications

  • Bachelor's degree in Business, Marketing, Healthcare Administration or related field or equivalent combination of education/experience.
  • Valid Wisconsin Accident & Health producer license.
  • 7 or more years of insurance field sales experience.
  • Experience selling for Health Insurance, Rx, or Stop Loss with a Carrier, Third Party Administrator or as Benefits Consultant from an Insurance Agency.
  • Proficiency in negotiation and persuasion.
  • Demonstrated experience utilizing insurance data analytics to drive agent strategy.
  • Proven ability to cultivate and maintain relationships.
  • Excellent interpersonal and communication skills.
  • Ability to travel within the state of Wisconsin - up to 75%.
  • Valid driver's license with no moving violations or accidents in last three years.


Preferred Qualifications

  • Ability to work in a complex, rapidly evolving environment with multiple internal and external stakeholders.
  • Strong broker/employer relationships in assigned Wisconsin territories.
  • Experience working in a CRM (e.g. MS Dynamics).
  • A track record of success meeting aggressive sales goals.


Remote Work Requirements

  • High speed cable or fiber
  • Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net).
  • Please review Remote Worker FAQs for additional information.


Benefits

  • Remote and hybrid work options available
  • Performance bonus and/or merit increase opportunities
  • 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
  • Competitive paid time off
  • Health insurance, dental insurance, and telehealth services start DAY 1
  • Professional and Leadership Development Programs
  • Review additional benefits: (https://www.wpshealthsolutions.com/careers/)


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