Semiotic Labs - Marketing & Social Media

De Circle

$90K — $110K *
US-AnywhereRemote in New York, NY
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-7 years in content marketing, product marketing, or developer relations marketing.
  • Strong writing skills for blogs and social media.
  • Experience managing social media and public relations.
  • Ability to simplify complex topics for a developer audience.
  • Familiarity with Crypto/Web3 is advantageous but not mandatory.
  • Proactive mindset and independence in a less structured environment.

Responsibilities

  • Develop engaging blog posts and social media content to boost brand presence.
  • Translate technical information into accessible narratives for developers.
  • Optimize content for SEO to improve visibility on technical topics.
  • Manage company and leadership's Twitter accounts effectively.
  • Maintain and update the Webflow-based company website with current messaging.
  • Handle media relations and outreach for public relations initiatives.
  • Support leadership in securing speaking engagements and guest posts.

Benefits

  • Opportunity to shape brand narrative and content strategy.
  • Work closely with leadership and technical teams.
  • Flexible work environment with autonomy.
  • Involvement in a fast-paced and innovative industry.
Full Job Description
The Role

We're looking for a Marketing and Content Manager to help shape Semiotic's narrative, manage our online presence, and create compelling content that resonates with developers. You'll work closely with leadership to drive thought leadership and brand awareness across multiple channels.

What You'll Do
  • Content and Thought Leadership: Develop blog posts, Twitter threads, and external content to enhance Semiotic's presence. Support leadership's personal brand and translate technical concepts into developer-friendly narratives.
  • Product Marketing: Distill technical updates into clear messaging, refine positioning, and assist in blog posts and announcements. Optimize content for discoverability (SEO for technical topics) and clarity.
  • Social Media and Website Management: Manage and grow company and leadership Twitter presence. Maintain and update our Webflow-based website, ensuring messaging stays current. Support basic visual content creation (Figma, Canva) or multimedia assets for blog posts and social media.
  • PR and External Relations: Handle media outreach, press inquiries, and thought leadership opportunities, including podcasts, guest posts, and speaking engagements.


  • 3-7 years in content marketing, product marketing, or developer relations marketing.
  • Strong writing skills (blog posts, Twitter threads, messaging).
  • Experience with social media and PR (Twitter, media relations, speaking opportunities).
  • Comfortable working with technical teams and translating complex topics into engaging content.
  • Crypto/Web3 familiarity is a plus but not required.
  • Proactive and independent-able to take ownership in a dev-heavy, low-structure environment.

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