Citigroup, Inc

SEM Risk & Controls Manager, Paid Search Activation

Citigroup, Inc • $98K — $148K *
New York, NY 10025Hybrid
Finance & Insurance
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in marketing controls or risk management in a regulated industry.
  • Strong ability to interpret and apply regulatory requirements to marketing operations.
  • Experience collaborating with Legal, Compliance, Risk, and Technology teams.
  • Familiarity with major paid search platforms and campaign execution workflows.
  • Excellent analytical and documentation skills for maintaining high-quality operational standards.
  • Proven ability to manage multiple priorities in complex environments.
  • Bachelor's degree or equivalent qualification.

Responsibilities

  • Own the end-to-end controls framework for paid search campaigns.
  • Oversee the entire campaign lifecycle from creation to monitoring for compliance.
  • Lead governance and assurance activities for audit readiness and issue remediation.
  • Manage escalations related to control breaches and operational risks.
  • Ensure campaigns comply with marketing and regulatory requirements.
  • Establish proactive monitoring mechanisms for risk detection.
  • Define governance for AI-driven search capabilities and monitoring standards.

Benefits

  • Hybrid work arrangement with flexibility and structure.
  • Direct influence over critical governance decisions.
  • Collaboration with senior leadership across various functions.
  • Access to learning resources for professional growth.
  • A performance-driven environment with measurable impact on outcomes.
  • Comprehensive employee benefits and wellness programs.
Full Job Description
Citi is looking for a Paid Search Risk & Controls Manager to own the controls framework for paid search within one of the largest card businesses in the United States. Sitting within the U.S. Consumer Cards Paid Media team, this role is the primary line of defense ensuring every search engine marketing campaign is executed with governance, operational accuracy, and full regulatory compliance. You will work at the intersection of digital marketing and risk management, partnering with teams across Ad Operations, Technology, Legal, Compliance, and Information Security to protect the integrity of paid search at scale.

Responsibilities
  • Own the paid search controls framework end-to-end, governing campaign approvals, quality assurance standards, change management, data handling, and vendor oversight across all search engine marketing activity.
  • Oversee the full campaign lifecycle from build and trafficking through quality assurance, launch, and ongoing monitoring to ensure every campaign meets operational and compliance standards before and after it goes live.
  • Lead controls governance and assurance activities including quarterly testing, evidence management, audit readiness, and issue remediation to maintain a continuously audit-ready environment.
  • Manage cross-functional escalations, resolving control breaches, audit findings, and operational risks in coordination with Ad Operations, Technology, Legal, Compliance, and Risk teams.
  • Ensure all paid search campaigns align with enterprise marketing and regulatory requirements, covering creative approvals, disclosures, targeting rules, and third-party vendor usage.
  • Establish and maintain proactive control monitoring mechanisms, including self-checks, exception tracking, and remediation planning, to detect and address risk before it escalates.
  • Define governance guardrails and approval processes for AI-driven search capabilities, including automated bidding, targeting, budget allocation, and creative optimization, partnering with Technology and Compliance to set clear monitoring and escalation standards.
  • Track and report control performance, risk indicators, audit outcomes, and operational incidents to senior leadership, using data to inform continuous improvement across the channel.


Required qualifications & skills
  • 5-8 years of experience in marketing controls, risk management, compliance, or digital marketing operations within a regulated industry.
  • Demonstrated ability to interpret regulatory requirements and translate them into practical, operational controls within a marketing environment.
  • Experience working directly with Legal, Compliance, Risk, Information Security, and Technology teams to align marketing activity with enterprise governance standards.
  • Familiarity with paid search platforms including Google Ads, Microsoft Ads, and SA360, with enough working knowledge of campaign execution workflows to identify control gaps and assess operational risk.
  • Analytical and documentation skills that enable you to maintain SOPs, process maps, data flows, and architecture diagrams to a high standard of accuracy and completeness.
  • Ability to manage multiple concurrent priorities and coordinate alignment across complex, multi-stakeholder environments without losing pace or precision.
  • Bachelor's degree or equivalent university qualification.


Beneficial skills & qualifications
  • Master's degree in a relevant field such as marketing, business, risk management, or a related discipline.
  • Hands-on experience managing third-party and platform risk processes, including vendor risk assessments and onboarding governance.
  • Exposure to AI-driven or automated marketing capabilities and an understanding of the governance considerations they introduce.


What we offer

Joining Citi's U.S. Consumer Cards Paid Media team means working at the heart of one of the most significant digital marketing operations in financial services. This is a role with real ownership, clear accountability, and the opportunity to shape how paid search governance is built and scaled across a business that serves millions of customers.
  • A hybrid working arrangement with 3 days in the office and 2 days working remotely, giving you structure and flexibility in equal measure.
  • Direct influence over governance decisions that affect one of Citi's largest and most strategically important business lines.
  • Exposure to cross-functional collaboration at senior levels, working alongside Technology, Legal, Compliance, and Risk leadership on high-visibility initiatives.
  • Access to learning and development resources that support your growth in both risk management and digital marketing disciplines.
  • A performance-driven environment where your work has measurable impact on campaign integrity, regulatory standing, and business outcomes.
  • Competitive financial wellbeing benefits and support programmes aligned to Citi's global employee offering.


Job Family Group:
Marketing

Job Family:
Advertising, Branding and Media

Time Type:
Full time

Primary Location:
New York New York United States

Primary Location Full Time Salary Range:
$98,960.00 - $148,440.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

Work You’ll Do

At Citigroup, Inc, you will engage in exciting work that matters. Join our team to help innovate and drive transformation in the banking industry. With Citigroup, you can lead initiatives that redefine how banking works and how financial services can empower people globally.

Innovate and Lead

Citigroup, Inc is at the forefront of financial innovation and leadership. By joining our team, you will work alongside top professionals to develop solutions that enhance customer experiences and operational efficiency. Our commitment to innovation is fundamental, and we encourage our team to push boundaries and think outside the box.

Grow Your Career

Citigroup, Inc is not just a company; it's a place where you can grow both professionally and personally. We offer robust career paths and professional development opportunities that help you reach your potential. With diverse career tracks and the support of leadership, your growth at Citigroup is limitless.

Diversity and Inclusion

We believe our strength comes from the diversity of our team. Citigroup, Inc is dedicated to fostering an inclusive workplace where everyone can contribute their best work. Through diversity training and a culture that embraces differences, we create a welcoming environment for all employees.

Benefits and Culture

Citigroup, Inc values the well-being of its employees. We offer competitive benefits packages that support the health, finance, and lifestyle of our team members. Our culture is built on collaboration, respect, and a commitment to excellence. We ensure that every team member feels valued and part of our global family.

Internship and Employment Opportunities

Start your professional journey with Citigroup through our internship programs or full-time job opportunities. We are constantly hiring fresh talent and seasoned experts who bring creativity and innovation to our team. Whether you're refining your skills or ready to lead, there's a position waiting for you at Citigroup.

Networking and Professional Development

At Citigroup, Inc, networking and continuous learning are part of our DNA. We provide platforms for employees to connect with industry leaders and peers, enhancing their skills and opening up new career opportunities. Our leadership programs and professional development initiatives ensure that you are always ahead of the curve.

Join Our Team

Explore the numerous positions available at Citigroup, Inc that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to make an impact.

Stay Connected

Keep up to date with the latest in career opportunities and industry insights at Citigroup, Inc. Subscribe to our job alert emails and read our careers blog to stay ahead in your professional journey.

Explore Citigroup, Inc Jobs

Discover the exciting and rewarding opportunities that await at Citigroup, Inc. Tailor your resume, prepare for your interview, and take the next step in your career with us.

SEARCH CITIGROUP JOBS

READ CAREERS BLOG

Citigroup, Inc is where your ambition meets opportunity. Join us and transform your career while making a global impact.
Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Citigroup, Inc

More Finance & Insurance Jobs

Find similar SEM Risk & Controls Manager, Paid Search Activation jobs:

NationwideNew York, NY