JP Morgan Chase & Co.

Segment Marketing Manager, Vice President

JP Morgan Chase & Co.$150K — $200K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in marketing with a focus on strategy
  • Effective storyteller for sharing strategies and results
  • Innovative mindset that pushes boundaries
  • Big-picture thinker considering wider impacts
  • Strong relationship builder and collaborator
  • Data-driven with strategic, analytical abilities
  • Detail-oriented, rigorous in management of details

Responsibilities

  • Own the customer journey and establish journey-stage KPIs
  • Define segment strategy and messaging architecture
  • Translate customer insights into marketing opportunities
  • Lead go-to-market strategies for new products and features
  • Develop and manage channel strategies with metrics and budgets
  • Drive product and marketing transformation as a change agent
  • Manage a cross-functional team for customer engagement and retention

Benefits

  • Comprehensive health care coverage
  • On-site health and wellness centers
  • Retirement savings plan
  • Backup childcare services
  • Tuition reimbursement
  • Mental health support
  • Financial coaching
Full Job Description
Job Description

Act as the voice of the customer for our customer segments. Translate customer's habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.

As a Vice President Segment Marketing Manager in Consumer Bank, you will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. You will work to ensure customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

Job responsibilities
  • Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
  • Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
  • Translate segment insights into product marketing opportunities and influence roadmap prioritization.
  • Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
  • Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
  • Act as a change agent, driving product and marketing transformation and innovation
  • Drive a cross-functional team delivering marketing across the customer journey - from awareness and consideration through ongoing engagement and retention.


Required qualifications, capabilities and skills:
  • Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
  • 7 or more years of marketing experience with expertise in strategy roles
  • Constantly pushes boundaries of "what could be" to drive innovation
  • Always focuses on the big picture, considering impacts outside their given initiatives
  • Is a fantastic partner, truly focused on relationship building and leading through strong collaboration
  • Is highly curious and never settles for good enough
  • Is data driven and analytical, while also being a big-picture, strategic thinker
  • Is focused on how marketing drives quantifiable business results
  • Is vigorous and thorough in their management of details
  • Loves testing, learning, and taking calculated risks
  • 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management


Preferred qualifications, capabilities and skills:
  • Experience telling stories through both verbal and written communication
  • Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines
  • Strong analytical, problem solving and planning skills
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization
  • Comfortable with continuously changing priorities
  • Excellent written and verbal presentation skills
  • Highly proficient in Microsoft Excel and PowerPoint


About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

About JP Morgan Chase & Co.

JP Morgan Chase & Co. stands at the forefront of the global financial services industry. They offer an expansive array of products and services to a diverse clientele, including individuals, corporations, governments, and institutions. Ever since the merger of J.P. Morgan & Co. and Chase Manhattan Corporation in 2000, this industry-leading entity has become renowned for its comprehensive portfolio encompassing consumer and community banking, corporate and investment banking, commercial banking, as well as asset and wealth management. Headquartered in the vibrant city of New York, JP Morgan Chase & Co. boasts a formidable presence across over 100 countries worldwide.

Unveiling Employment Opportunities at JP Morgan Chase & Co.

Vacancies and Hiring Initiatives

JP Morgan Chase & Co. is continuously on the lookout for talented individuals eager to contribute to its legacy of excellence. The company's recruitment efforts are geared towards identifying candidates with the right blend of skills and qualifications to drive forward its various business segments. Whether you are a seasoned professional or a recent graduate, JP Morgan Chase offers a plethora of job openings across multiple disciplines.

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For job seekers aiming to tap into the opportunities at JP Morgan Chase, staying updated through job portals and subscribing to job alerts is crucial. These tools can provide timely information about job openings, job fairs, and recruitment events, enabling candidates to apply promptly and prepare adequately for interviews.

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Your job application, comprising your resume and cover letter, is your ticket to securing an interview at JP Morgan Chase. Highlight your qualifications, skills, and experiences that align with the job listing, ensuring you stand out in the competitive job market.

Acing the Interview

Preparation is key to succeeding in your interview with JP Morgan Chase. Familiarize yourself with the company's business segments, values, and recent achievements. Demonstrating how your background and aspirations match the company's goals can significantly increase your chances of employment. A World of Job Opportunites in the Financial Services Industry JP Morgan Chase & Co. offers a world of job opportunities for those seeking to make their mark in the financial services industry. With competitive salaries, comprehensive benefits, and endless possibilities for growth, positions at JP Morgan Chase are highly coveted. By staying informed through job sites, tailoring your applications, and preparing thoroughly for interviews, you can enhance your prospects of joining the esteemed ranks of JP Morgan Chase employees. Explore the job board, seize the job opportunities, and embark on a rewarding career journey with one of the world's leading financial institutions.
Learn more about JP Morgan Chase & Co.
Size
661 employees
Market Cap
$384.5 billion
Industry
Net Income
$29.1 billion
Founded
1823
5 Year Trend
+0.7%
Revenue
$261.5 million
NASDAQ

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