Salesperson - Honda of Serramonte

Sonic Automotive

$70K — $150K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of dealership sales experience preferred.
  • Experience with Honda or Acura brands is advantageous.
  • Strong communication and customer service skills required.
  • Proven success in commission-based sales environments.
  • Track record of meeting or exceeding sales goals consistently.

Responsibilities

  • Greet customers and assess their needs to recommend suitable vehicles.
  • Conduct test drives to highlight vehicle features and performance.
  • Provide accurate information on vehicle specifications and pricing.
  • Guide customers through the entire sales process, including financing and trade-ins.
  • Negotiate sales agreements transparently and professionally.
  • Follow up post-sale to ensure customer satisfaction and address concerns.
  • Build long-lasting relationships to encourage repeat business and referrals.

Benefits

  • Full-time position with flexible schedule.
  • Opportunity for commission compensation based on sales performance.
  • Access to training sessions to enhance product knowledge.
  • Supportive teamwork environment to ensure better customer experience.
  • Potential for performance bonuses based on team and individual success.
Full Job Description
Job Description

As an Automotive Salesperson, you will play a key role in assisting customers with their vehicle purchase, providing information about available models, and ensuring a positive buying experience. Your enthusiasm for automobiles and excellent communication skills will contribute to the success of our sales department.

Duties and Responsibilities:
  • Greet and assist customers in a friendly and professional manner to understand customers' needs and preferences to recommend suitable vehicles.
  • Conduct test drives to showcase features and performance.
  • Stay up-to-date on the features, specifications, and pricing of all available vehicle models to provide accurate and detailed information about vehicles to customers.
  • Guide customers through the sales process, including vehicle selection, financing options, and trade-ins.
  • Negotiate and finalize sales agreements in a transparent and customer-friendly manner.
  • Follow up with customers after the sale to ensure satisfaction and address any concerns.
  • Build and maintain positive relationships with customers for potential repeat business and referrals.
  • Collaborate with other sales team members and departments to ensure a seamless customer experience.
  • Participate in sales meetings and training sessions to enhance product knowledge and sales skills.
  • Work towards achieving individual and team sales targets.


Qualifications

Preferred:
  • At least 2-5 years of dealership sales experience.
  • Honda or Acura brand experience a plus.
  • Excellent communication and customer service skills.
  • Ability to sell a minimum quota according to dealership standards.
  • Minimum 2 years of success in commission-based sales within a client-focused, consultative environment.
  • Proven track record of consistently meeting or exceeding sales goals in a competitive market.
  • Strong ability to build lasting client relationships through professionalism and personalized service.
  • Skilled in consultative sales techniques, including needs assessment, tailored presentations, objection handling, and closing strategies.
  • Excellent communication, negotiation, and interpersonal skills with a polished, professional presence.

Required:
  • All applicants must be authorized to work in the USA.
  • Valid driver's license and good driving record.
  • All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.


Additional Information

(The Sales Representative Position has a Pay Scale consisting of the following elements and ranges. Wages include Base Hourly Compensation. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)

Schedule:
  • Full Time
  • Monday through Sunday availability

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