PepsiCo

Sales Strategy Enablement Lead - US Brick & Mortar

PepsiCo • $93K — $156K *
Purchase, NY 10577In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in related field required
  • 5-7 years of experience in commercial strategy or sales
  • Proven track record in FMCG or consumer goods
  • Expertise in retail execution excellence
  • Experience with digital tools and data analytics
  • Strong commercial acumen
  • Ability to influence stakeholders and build relationships
  • Collaborative mindset balancing strategic thinking with execution

Responsibilities

  • Lead bespoke demand acceleration strategies for Brick & Mortar retailers
  • Identify Shopper Value Offer growth opportunities and implementation standards
  • Use analytics and big data for precision targeting and personalized execution
  • Develop Category Leadership initiatives and selling stories for SodaStream
  • Define and enforce Perfect Store standards across retail environments
  • Ensure optimal in-store and online execution for visibility and conversion
  • Drive continuous improvement through performance tracking and feedback
  • Own the US B&M category leadership agenda across all channels

Benefits

  • Paid time off including parental leave, vacation, and sick leave
  • Comprehensive benefits package including medical, dental, and vision
  • Disability and life insurance options
  • Employee Assistance Program (EAP)
  • Defined Contribution Retirement Plan
  • Bonus potential based on performance
Full Job Description
Overview

As we accelerate our commercial transformation across the US Market, we are seeking a Sales Strategy Enablement Lead to lead and deliver best-in-class commercial execution. This is a high-impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels. You will play a critical role in embedding data-driven decision-making, strengthening customer engagement, and advancing best-in-class retail execution strategies across our brick-and-mortar business.

Location: This person must sit in our Purchase, NY HQ office 3 days/week.

Responsibilities

Demand Acceleration & Growth Strategy

  • Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the US market for Brick & Mortar retailers.
  • Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them
  • Leverage advanced analytics and big data to drive precision targeting and personalized execution (Most Valuable Store, Store Clustering concepts)
  • Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE.


Perfect Store & Commercial Excellence

  • Define and implement Perfect Store (PICOS) standards across physical retail environments
  • Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion
  • Drive continuous improvement through KPI's performance tracking and field feedback loops.
  • Facilitate course corrective actions and identify capabilities/performance gaps.


Customer & Channel Development

  • Own the US B&M category leadership agenda across all channels and co-develop insight-led selling story to the trade
  • Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners
  • Drive channel-specific strategies tailored to off-line channels


Cross-Functional Leadership

  • Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level.
  • Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate
  • Lead and inspire cross-functional teams to deliver integrated commercial solutions
  • Foster a culture of agility, innovation, and data-driven decision-making

Compensation and Benefits:
  • The expected compensation range for this position is between $93,500 - $156,450.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • Bachelor's Degree in related field (Business, Marketing, Sales, Finance, etc.) required
  • 5-7 years of working experience in commercial strategy, sales strategy, sales enablement, demand generation, or category management required
  • Strong track record in FMCG or consumer goods industry, ideally across multiple markets
  • Deep expertise in retail execution excellence
  • Experience leveraging digital tools, data analytics, and shopper insights to drive growth
  • Strong commercial acumen
  • Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers
  • Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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