Sales Representative

Westerra Equipment

$70K — $120K *
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of sales experience in construction or industrial fields
  • Proven track record in prospecting and closing new business
  • Ability to understand and align customer needs with equipment solutions
  • Strong communication and relationship-building skills
  • Familiarity with material handling or heavy construction equipment is an asset

Responsibilities

  • Proactively prospect for new business across various industries
  • Conduct cold outreach and customer visits to generate leads
  • Understand customer needs and propose tailored equipment solutions
  • Build and maintain long-term customer relationships
  • Demonstrate equipment features through walkarounds and presentations
  • Convert opportunities into successful sales and rental agreements

Benefits

  • Company vehicle provided for territory management
  • 100% premium-paid health benefits and additional health spending account
  • 3% RRSP matching to support retirement savings
  • 3 weeks of paid vacation for work-life balance
  • Opportunities for career growth within a respected company
Full Job Description
Build the Pipeline. Win the Business. Own Your Territory.

Build your territory across Edmonton and Alberta by prospecting for new business, developing strong customer relationships, and closing equipment sales and rental opportunities. We are hiring two Sales Representatives - one focused on Material Handling and one focused on Heavy Construction. This is a true hunter role for a driven, competitive salesperson who enjoys being in the field, uncovering opportunities, and turning conversations into deals.

HOW YOU'LL MAKE AN IMPACT HERE:
  • Hunt for New Business: Proactively prospect, make cold outreach, visit customers, and open new doors across construction, industrial, and other key industries.
  • Sell Solutions: Understand customer needs and recommend the right material handling OR heavy construction equipment sales solutions.
  • Win & Grow Accounts: Build long-term customer relationships, conduct equipment walkarounds and demonstrations, and turn opportunities into lasting business.

WHAT WE OFFER:
  • Compensation: $70,000-$120,000+ earning potential with uncapped commission.
  • Company Vehicle: Provided to support your territory and customer visits.
  • Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle SpendingAccount.
  • Savings: 3% RRSP matching.
  • Vacation: 3 weeks of paid vacation.
  • Career Growth: Long-term career opportunities with a respected industry leader and a company that is continuing to expand across Western Canada.


Position Disclaimer: This posting provides a brief overview of the position. Additional details regarding duties, responsibilities, and expectations will be provided during the hiring process as applicable.

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