Sales & Marketing Director

Silver Birch Living

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of sales experience in senior living or healthcare industry
  • Proven ability to grow occupancy rates
  • Strong networking and relationship-building skills
  • Customer service-focused with a resident advocacy approach
  • Exceptional communication and presentation skills
  • Willingness to work flexible hours, including evenings and weekends
  • Valid driver's license and reliable vehicle

Responsibilities

  • Drive growth in lease-ups and occupancy
  • Build and maintain referral networks and local partnerships
  • Develop and implement innovative sales and marketing strategies
  • Educate the community about affordable assisted living options
  • Represent the Silver Birch Living brand with enthusiasm

Benefits

  • Certified Great Place to Work for 2024 & 2025
  • Competitive pay with performance-based bonuses
  • Comprehensive medical, dental, and vision insurance through BlueCross BlueShield
  • 401(k) plan with On Demand Pay options
  • Generous paid time off
  • Opportunities for professional growth
Full Job Description
The Sales & Marketing Director is responsible for driving the community's census and maintaining a pipeline for generating maximum revenue from occupancy and establishes the Silver Birch Living brand in the local market. The Sales & Marketing Director has a unique opportunity to make an immediate impact and inspire purposeful lives for all.

What You'll Do
  • Drive lease-up and ongoing occupancy growth
  • Build referral networks and local relationships
  • Develop and execute creative sales and marketing strategies
  • Educate the community about affordable assisted living
  • Represent Silver Birch Living with energy and passion

What We're Looking For
  • 3+ years of sales success in senior living (preferred) or healthcare industry
  • Strong networking and relationship-building skills
  • Strong customer service orientation and dedicated resident advocate
  • Proven track record in lease-up and occupancy growth
  • Excellent communication and presentation skills
  • Flexible schedule (evenings/weekends as needed)
  • Valid driver's license & reliable transportation

Why Silver Birch?

Certified Great Place to Work4 (2024 & 2025)
Competitive pay + performance-based bonuses
Medical, dental & vision (BlueCross BlueShield)
401(k) + On Demand Pay
Generous PTO
Growth opportunities

We are driven by our core values each and every day: Own it! Respect it! Improve it! Celebrate it! Live it!

#SBL1

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