Sales/Marketing Director ~ Senior Living Community ~ Peoria

MorningStar Senior Living

$80K — $85K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Demonstrated commitment to core values: Love, Kindness, Honesty, Goodness, Fairness, Respect
  • Preferred completion of two or more years of higher education
  • Knowledge of senior living community resources, services, and cost structures
  • Awareness of competitors' rates and offerings
  • Encouraged participation in local civic organizations and associations
  • Strong interpersonal skills for interacting with residents, families, and community members
  • Ability to independently conduct tours and foster connections

Responsibilities

  • Develop and implement comprehensive marketing plans to boost occupancy
  • Analyze market data and provide insights on competitive positioning
  • Interview and assess potential residents for community suitability
  • Manage financial arrangements and documentation for admissions
  • Conduct informative tours for prospective residents and referral sources
  • Design marketing materials and advertising collateral
  • Plan and execute marketing events to engage with the community

Benefits

  • Health insurance options including medical, dental, and vision
  • Life, disability, accident, and critical illness insurance
  • 401k plan with matching contributions
  • Health Savings Account (HSA) options
  • Employee assistance programs for personal support
  • Paid sick leave, vacation time, and birthday off
  • Career development opportunities and promotion potential
  • Options for charitable involvement and community service
  • Tuition reimbursement for continued education
  • Complimentary meal during shifts
Full Job Description
Sales/Marketing Director

Fulltime - Salary

Pay Range: $80,000.00 - $85,000.00 plus Bonus Plan

Exempt

Schedule: Tuesday - Saturday

Make a difference by leading the team in introducing and welcoming new treasured residents!

JOB SUMMARY

The Director of Community Relations supports the community by increasing and maintaining occupancy. This position exercises discretion and judgment involving the evaluation of potential residents and determining if the candidate will be a good fit for the community. The Director of Community Relations has authority to bind the company in matters of resident agreements, is responsible for maintaining a desired census, communicating with family members regarding financial matters, communicating and interacting with the outside community, conducting marketing programs, planning and implementing marketing events, designing and creating marketing brochures, speaking before groups, assisting with family issues and resolutions, working with referral agencies, organizations and institutions, and completing and maintaining admission records.

BENEFITS
  • Health Insurance offerings such as medical, dental, and vision insurance
  • Other Insurance offerings such as life, disability, accident, and critical illness insurance
  • 401k plan with matching
  • HSA options
  • Employee assistance programs
  • Paid sick, vacation and birthday!
  • Career development programs and opportunity for advancement
  • Charitable and philanthropic opportunities
  • Tuition Reimbursement
  • Free shift meal!

https://www.morningstarseniorliving.com/careers/

POSITION OVERVIEW
• Develop long-range and short-range marketing plans, establish goals and objectives to increase occupancy
• Analyze data and provide competitive analysis information; consult and recommend regarding market rates
• Interview, assess and determine if applicants are appropriate candidates for the community.
• Handle financial arrangements related to admissions and acquire necessary information and documentation.
• Conduct tours of the community for potential residents, families, outside visitors, and representatives from placement agencies and organizations.
• Design and create advertising needs, marketing brochures and other marketing products.
• Plan and implement marketing events.
• Follow-up with inquiries and maintain current and active waiting lists.
• Complete and maintain resident files.
• Prepare daily, weekly, monthly and annual reports and summaries for admissions, discharges, sources, classifications, lengths of stays, etc.

QUALIFICATIONS
Demonstration of our Core Values: Love, Kindness, Honesty, Goodness, Fairness, Respect
Continuing Education: Attend in-service educations within the community
Education: Two years or more of college preferred
Job Knowledge: Awareness of senior living community resources and needs, awareness of senior living services and cost structure, knowledge of related services available throughout the surrounding neighborhood and awareness of the competition and their rates
Professional Memberships: Preferred and encouraged to participate in outside community civic organizations and associations
Other: Work well with people including staff, residents, families and outside community; communicate the services of the facility to prospective residents and the community, speak before large groups; be personable and friendly; ability to drive; conduct tours of the community and work independently

*Team members who are scheduled to work 24 or more hours per week are eligible for benefits, families of said team members will also be eligible.

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