The OpportunityEvidenceCare is looking for a Sales & Marketing Director who can own both sides of the commercial engine: generating and accelerating new business pipeline while keeping our marketing efforts organized, on-brand, and moving.
This is a role for someone who thrives at the intersection of sales and marketing, equally comfortable running outbound campaigns and conference strategy as they are coordinating agency deliverables, managing content calendars, and building sales enablement materials. You're a closer, a coordinator, and a connector.
Based in our Nashville office, you'll partner closely with EvidenceCare leadership, an external marketing agency, Regional Sales Executives, our CMO, and our CEO to consistently deliver a $500,000 monthly pipeline target while ensuring the marketing function runs like clockwork.
Roles & ResponsibilitiesSales & Pipeline Generation:
- Develop and execute outbound campaigns (email, phone, LinkedIn) to generate qualified opportunities
- Conduct discovery calls and qualification meetings to convert leads into pipeline
- Own end-to-end conference planning: target selection, attendee outreach, meeting scheduling, and onsite coordination
- Partner with leadership to maximize conference ROI and secure high-value meetings with healthcare executives
- Maintain awareness of healthcare industry trends, challenges, and health system priorities
CRM & Sales Operations
- Own Salesforce administration including pipeline tracking, reporting, and data integrity
- Continuously optimize sales processes, workflows, and reporting dashboards
- Utilize AI tools to scale recurring sales processes and delivery outputs
Marketing Coordination & Agency Management
- Serve as the day-to-day internal point of contact for our external marketing agency
- Organize priorities, gather feedback, track deliverables, and keep projects on time
- Coordinate internal approvals and ensure the agency has what it needs to execute well
- Help manage incoming marketing requests from across the organization
Sales Enablement & Content
- Support updates to core sales assets: one-pagers, decks, proof points, and customer-facing materials
- Partner with marketing to design and execute demand generation campaigns
- Collaborate on the development of value-proposition assets for EvidenceCare products
- Support packaging and distribution of content across email, social, website, and other channels
- Help draft, edit, format, or route marketing copy for review
Events, Logistics & Promotional Support
- Assist with conference and event preparation: asset coordination, shipping, swag, registration, and follow-up
- Keep event timelines, checklists, and internal owners organized
- Coordinate promotional materials and milestone gifting for clients, prospects, and internal initiatives
- Support logistics for webinars, speaking opportunities, advisory groups, and other marketing-related events
Customer Proof & Marketing Administration
- Help maintain customer reference information, permissions, quotes, stories, and proof points
- Track case study opportunities, logo usage approvals, and other advocacy-related details
- Support analyst forms, award submissions, list management, calendar tracking, and recurring marketing tasks
- Assist with reporting prep and other administrative follow-through
Requirements- Experience in sales, business development, or inside sales in a B2B environment
- Strong communication, prospecting, and networking skills
- Ability to communicate effectively with healthcare C-level executives on industry challenges and how EvidenceCare's tools create value
- Experience managing conference strategy and/or events
- Experience with CRM systems (Salesforce preferred)
- Highly organized, detail-oriented, and able to manage multiple priorities without losing quality
- Proactive, resourceful, dependable, and self-motivated with strong follow-through
- Comfortable utilizing AI tools (ChatGPT / Claude) to scale processes and output
Nice to Haves
- B2B SaaS or healthcare marketing experience
- Agency coordination or project management background
- HubSpot, Salesforce, or other CRM familiarity
- Canva, PowerPoint, or light design skills
- Website or CMS editing experience
- Strong comfort with spreadsheets and organization tools
Benefits
- Competitive salary, annual bonus, and stock option opportunities
- Unlimited PTO
- Health, dental, vision, and life insurance
- 401k plan
- A fun, tight-knit team that celebrates wins and life together
- Professional development through conferences and online courses
