Sales & Marketing Director

Bickford Senior Living

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma or GED required; Bachelor's in sales or marketing preferred.
  • Preferred experience in senior housing sales leadership.
  • Proficient in Microsoft Office and capable of learning new applications.
  • Strong written and verbal communication skills.
  • Excellent organizational and time management abilities.
  • Demonstrates good judgment and problem-solving skills.
  • Valid driver's license in line with insurance guidelines.

Responsibilities

  • Conduct highly personalized tours and follow-ups for prospective residents and families.
  • Manage CRM to document and organize follow-ups effectively.
  • Train Branch staff on phone and tour customer engagement.
  • Facilitate smooth move-in processes for residents and families.
  • Build relationships with community professionals to enhance lead referrals.
  • Ensure the Branch is well-staged to optimize customer experience.
  • Lead weekly and quarterly goal-setting meetings with Branch leadership.

Benefits

  • Full-time employees receive comprehensive medical, dental, vision, and voluntary benefits.
  • Bonus opportunities available.
  • Part-time employees eligible for voluntary life and short-term disability.
  • Benefits start on the 1st of the month after 30 days of employment.
  • Prescription savings plans offered.
  • 401(k) plan with employer match available to all employees.
  • Daily pay options provided.
Full Job Description
Join our DYNAMIC team at Bickford Senior Living as a Family Advocate! The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch. This is done while maintaining a high degree of empathy and compassion for the senior and their family as they journey through the effects of aging.

This position offers a full suite of benefits options that vary based on employment status. Some of the benefits include, but are not limited to:
  • Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)
  • Bonus Opportunities!
  • Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability,
  • Benefits start the 1st of the month following 30 days of employment!
  • Benefits start on the 1st of the month following 30 days of employment
  • Prescription savings plans
  • All employees are eligible for 401(k) with employer match
  • Pay available daily
  • Bonus eligible

RESPONSIBILITIES & QUALIFICATIONS

Responsibilities:
  • Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.
  • Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized.
  • Ensure Branch staff are appropriately trained to engage in phone and tour hospitality.
  • Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.
  • Identify and build relationships with community professionals to maximize referred leads.
  • Ensure Branch is appropriately staged to maximize the customer's experience.
  • Ensure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team.

Qualifications:
  • High-school diploma or GED required. Bachelor's degree in sales or marketing preferred.
  • Experience in senior housing sales leadership is preferred but not required.
  • Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications
  • Possess written and verbal skills for effective communication
  • Competent in organizational and time management skills
  • Demonstrates good judgment, problem-solving, and decision-making skills
  • A valid driver's license and a driving record consistent with Bickford's insurance carrier guidelines.

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