Sales & Marketing Director

Bickford Senior Living

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma or GED required; Bachelor's in sales or marketing preferred.
  • Experience in senior housing sales leadership preferred, but not essential.
  • Proficient in Microsoft Office and adaptable to new software.
  • Excellent written and verbal communication skills.
  • Strong organizational and time management abilities.
  • Good judgment with problem-solving and decision-making skills.
  • Valid driver's license with a clean driving record per company guidelines.

Responsibilities

  • Conduct personalized tours for potential residents and their families.
  • Manage CRM to document and organize follow-ups efficiently.
  • Train Branch staff to ensure high-quality phone and tour services.
  • Facilitate a smooth move-in process for new residents.
  • Build and maintain relationships with local community professionals to enhance lead generation.
  • Ensure Branch’s physical environment is staged for optimal customer experience.
  • Lead weekly and quarterly goal-setting meetings with the Branch Leadership team.

Benefits

  • Supportive team culture focused on personal growth.
  • Opportunities for professional development and training.
  • Flexible work environment that emphasizes work-life balance.
  • Access to community resources and networking opportunities.
Full Job Description
RESPONSIBILITIES & QUALIFICATIONS

Responsibilities:
  • Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.
  • Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized.
  • Ensure Branch staff are appropriately trained to engage in phone and tour hospitality.
  • Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.
  • Identify and build relationships with community professionals to maximize referred leads.
  • Ensure Branch is appropriately staged to maximize the customer's experience.
  • Ensure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team.

Qualifications:
  • High-school diploma or GED required. Bachelor's degree in sales or marketing preferred.
  • Experience in senior housing sales leadership is preferred but not required.
  • Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications
  • Possess written and verbal skills for effective communication
  • Competent in organizational and time management skills
  • Demonstrates good judgment, problem-solving, and decision-making skills
  • A valid driver's license and a driving record consistent with Bickford's insurance carrier guidelines.

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