Sales Manager - Volkswagen Surrey

The Jim Pattison Auto Group

• $80K — $95K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in automotive sales management or related role.
  • Ability to utilize and analyze sales and financial metrics effectively.
  • Experience with dealership sales software (e.g., CRM/DMS tools).
  • Valid provincial driver’s license required.
  • Possession of a valid VSA license essential.
  • Strong attention to detail and business acumen.

Responsibilities

  • Lead the sales department to meet performance and profitability goals.
  • Achieve monthly and annual sales targets.
  • Enhance customer retention through high satisfaction scores.
  • Resolve operational issues with timely, data-driven decisions.
  • Analyze market trends and adapt sales strategies accordingly.
  • Develop sales staff through coaching and KPI management.
  • Foster a collaborative and compliant sales culture.

Benefits

  • Competitive commission and performance-based bonuses.
  • In-house and manufacturer-supported leadership training.
  • Access to exclusive vendor promotions.
  • Recognition and rewards program for achievements.
  • Comprehensive benefits package including health, dental, and life insurance.
Full Job Description
Introduction

We have an exciting opportunity for an experienced Sales Manager to join Jim Pattison Volkswagen Surrey. If you are a driven leader who is passionate about developing teams, delivering strong results, and consistently striving for operational and customer excellence, this role is for you.

In this position, you will be responsible for leading the sales department, driving performance, and ensuring a high standard of customer experience aligned with dealership goals and brand expectations.

Schedule: This is a full-time, permanent leadership role based on approximately 40 hours per week. Given the nature of the retail automotive business, this role requires flexibility to work evenings and weekends, as well as additional hours as needed to support business operations and team performance.

This role reports to the General Manager of the dealership.

What We're Looking For

The Automotive Sales Manager is accountable for the operational performance, profitability, and customer experience of the sales department. This role requires data driven decision making, consistent leadership behaviors, and the ability to execute structured sales processes in a high volume dealership environment.

Sales Performance & Profitability
  • Achieve and exceed monthly and annual unit, gross, and penetration targets.
  • Monitor and improve closing ratios, average gross per unit, and inventory turn.
  • Ensure adherence to structured sales processes and manufacturer standards.

Customer Experience & Retention
  • Maintain high customer satisfaction and retention scores through consistent process execution.
  • Resolve customer and operational issues using timely, evidence-based decisions.
  • Support a culture of professionalism, accountability, and service excellence.

Market & Competitive Awareness
  • Analyze competitor pricing, incentives, and product positioning within the Canadian automotive market.
  • Adjust sales strategies based on market data, trends, and performance metrics.

Leadership & Team Development
  • Coach, performance-manage, and develop sales staff using objective KPIs.
  • Support recruitment, onboarding, and ongoing training aligned with dealership standards.
  • Foster a results-oriented, collaborative, and compliant sales culture.

Required Qualifications
  • Previous Sales Manager or Assistant Sales Manager experience in an automotive dealership.
  • Demonstrated ability to manage performance using sales and financial metrics.
  • Proficiency with dealership sales software (e.g., 180, DealerMine or equivalent CRM/DMS tools).
  • Valid provincial driver's license.
  • Valid VSA license.
  • Proven attention to detail, sound business judgment, and consistent follow-through.

Core Competencies
  • Results orientation and accountability
  • Analytical and data driven decision making
  • Structured problem solving
  • Leadership, coaching, and performance management
  • Professional communication and adaptability

What we offer

You will join a performance focused organization that values structured processes, measurable outcomes, and professional development; supported by a collaborative team environment and strong operational infrastructure.
  • Competitive commission and performance based bonus structure.
  • Manufacturer supported and in-house leadership training.
  • Access to exclusive vendor promotions and purchase programs.
  • Recognition and rewards programs.
  • Comprehensive benefits package, including:
    • Extended health and dental care
    • Life Insurance and AD&D
    • Short- and long-term disability
    • Global medical assistance

How to Apply

If this sounds like a great fit, please apply with your resume today!
Visit our Careers Page to explore more opportunities: https://www.jpautogroup.com/careers/

This role requires the successful candidate to provide a satisfactory Driver's Abstract from ICBC, as well as consent to a background and credit check.

We thank all applicants for their interest in this opportunity; however, only those selected for an interview will be contacted.

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