Overview

Overview & Position Summary

This position leads community sales operations by managing and developing a high-performing sales team to achieve sales targets, deliver an exceptional customer experience, and maintain operational excellence. The role oversees day-to-day sales activities, monitors performance metrics, ensures alignment with company sales processes, and collaborates with cross-functional partners including construction, marketing, and design. This position is responsible for driving consistent sales practices, coaching team members, and contributing to strategic growth initiatives while maintaining a strong community presence.

Primary Responsibilities

• Lead, supervise, and develop the sales team to achieve community-level and divisional sales targets.
• Monitor and analyze sales performance, conversion metrics, and community activity to identify opportunities and address potential risks.
• Establish and execute short-term operational plans that support traffic conversion, customer engagement, and pipeline management.
• Oversee sales office readiness, model home presentation, and the delivery of a professional and welcoming customer experience.
• Partner with cross-functional teams (construction, marketing, design, mortgage, and title) to ensure alignment on schedules, pricing, product information, and customer needs.
• Provide coaching, mentorship, and training to sales team members, including onboarding new hires, role-playing, and field shadowing.
• Resolve escalated customer issues by applying advanced knowledge of processes, policies, and customer expectations.
• Conduct market and competitive analysis to inform sales strategy, pricing, and promotional activities.
• Contribute to continuous improvement by recommending enhancements to sales processes, team communication, and customer experience initiatives.
• Support community marketing initiatives, realtor engagement, and new community openings or phase releases as needed.

Education & Experience

Required:

• Bachelor's degree OR equivalent combination of education and experience.
• Minimum 4-6 years of experience in new home sales, real estate, or a related field.
• Experience supervising or leading sales professionals or support staff.

Preferred:

• Experience in homebuilding sales management or community-level leadership roles.
• Familiarity with CRM systems, sales reporting tools, and contract processes.
• Experience supporting cross-functional planning and customer experience initiatives.

Skills & Competencies

• Strong leadership skills with the ability to coach, motivate, and develop a sales team.
• Advanced understanding of sales processes, customer engagement, and operational requirements.
• Ability to create short-term plans aligned with community goals and market activity.
• Strong problem-solving, analytical, and decision-making skills.
• Ability to ensure compliance with policies, procedures, and company standards.
• Effective communication and collaboration skills across functions and leadership levels.
• Strong organizational skills with attention to detail and accuracy in documentation.
• Proficiency in CRM systems, sales tools, and reporting platforms.
• Ability to manage competing deadlines in a fast-paced environment.
• Customer-first mindset with a focus on driving high-quality interactions and experiences.

Working Conditions

Work is performed in community sales offices, model homes, and general office environments. Regular movement throughout homesites and community spaces is required. Weekend work and flexible scheduling aligned with customer traffic and sales needs are expected. Limited travel may be required for meetings, training, or cross-functional coordination.

Physical Requirements

• Ability to walk through model homes, construction-adjacent areas, and community spaces.
• Ability to sit or stand for extended periods during customer interactions or administrative tasks.
• Ability to lift and carry light materials such as brochures, signage, or supplies.
• Ability to use computers, tablets, and communication tools regularly.
• Ability to work across indoor and outdoor environments as needed.

Compensation

• Base Salary: $115,000 - $130,000
• FLSA Status: Exempt
• Bonus Type: Year-end Discretionary

Comprehensive Benefits Package

We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families:

• Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
• Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Financial Future: Access a 401(k) retirement savings plan.
• Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
• Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available.
• Exclusive Perks & Discounts
• Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
• Pet Insurance: Enjoy discounted group pet insurance rates.

If you are ready for more than a job and seek a career with one of the most respected organizations in the industry, we encourage you to connect with us. Please visit our website at www.richmondamerican.com for additional information.