PGA TOUR

Sales Manager PGA TOUR Events

PGA TOUR$80K — $95K *
Miami, FL 33186In-Person
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in commissioned sales & event management, preferably in sports or hospitality
  • Experience in golf tournament sales is advantageous
  • Bachelor's degree in Marketing, Business, or related field
  • Strong proficiency in sales techniques including negotiation and closing
  • Energetic team player with a confident approach
  • Proficient in Microsoft Office; Salesforce CRM knowledge is beneficial
  • Ability to operate a utility vehicle like golf carts safely

Responsibilities

  • Exceed annual revenue targets through partner renewals and new client acquisition
  • Design and implement sales strategies based on market analysis
  • Nurture relationships with PGA TOUR Official Marketing Partners throughout sales cycle
  • Focus on generating new business in the local and regional markets
  • Create and manage an annual hospitality and sponsorship sales plan
  • Utilize professional networks and community connections for lead generation
  • Develop sales presentations tailored to target audiences and measure success using CRM tools

Benefits

  • Opportunities for professional development and networking within the golf industry
  • Dynamic work environment at a nationally recognized sporting event
  • Possible exposure to high-profile clients and stakeholders
  • Access to PGA Tour's resources and tools for sales success
  • Participation in exclusive events and activities related to the PGA Tour
Full Job Description
The Sales Manager is responsible for designing and implementing an effective sales strategy to identify new business opportunities and grow existing client relationships for PGA Tour Events. The position is expected to meet and exceed individual sales goals, by generating revenue through hospitality packages and sponsorship sales locally, regionally, nationally, and abroad. QUALIFICATIONS • Minimum of six years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required • Golf tournament sales experience is a plus • Bachelor’s degree in Marketing, Business or related area required • Thorough sales knowledge which includes prospecting, pre-qualifying, questioning, presentation, overcoming objections, conveying value proposition, listening, negotiating and closing sales • Confident, pro-active, and enthusiastic style that assimilates well within a team • Must be proficient with Microsoft Office software packages to include Word, Excel, PowerPoint • Salesforce CRM experience is a plus • Able to safely operate a utility vehicle such as, but not limited to, golf carts, utility carts, and shuttle carts RESPONSIBILITIES/DUTIES • Five to six years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required • Achieve or exceedannualevent revenue budget which includes renewal and upsell of existing partners and new business relationships. • Develop and implement strategies to drive sales. This may include the research, review and maintenance of ongoing competitive market analysis including financial and demographic factors. • Lead relationships with select PGA TOUR Official Marketing Partners 64 from pitch/proposal through execution phases. • Focus new business activity inlocal/regionalmarket. • Develop and execute annual hospitality and sponsorship sales plan 64 including, but not limited to, execution ofevergreenpartner communication plan and related sales and service tactics. • Leverage existing individual network, tournament host committees, club members, title/event/club vendors, community service groups, current clients, and other lead generators. • Create annual revenue budget, complete quarterly forecasting and contribute to long-term revenue and net operating gain goals. • Utilize CRM tools to track, measure, and analyze sales activity. • Develop and execute a professional sales presentation which conveys the TOUR Championship unique selling proposition and is customized with benefits to meet target audience goals. • Work closely with PGA Tour Events Sales leadership onsalesprotocol and processes. • Provide Executive Director weekly evaluation of progress against set annual goals; reporting may include call report, prospect list and other sales related information. • Special Projects or other duties as assigned.

About PGA TOUR

The PGA TOUR is a professional golf organization that is headquartered in Ponte Vedra Beach, Florida. It was founded in 1929 and is responsible for organizing and promoting professional golf tournaments around the world. The PGA TOUR is made up of three tours: the PGA TOUR, the Korn Ferry Tour, and the PGA TOUR Champions. The PGA TOUR is the most prestigious of the three tours and is home to many of the world's top golfers. The organization also operates the PGA TOUR Superstore, which is a chain of golf retail stores located throughout the United States.
Learn more about PGA TOUR
Size
1,000 employees
Industry
Founded
2023
5 Year Trend
+5%
Revenue
$3 billion

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