Sales Manager, JIS Events

Are you passionate about leading high-performing sales teams and driving event success?

Would you enjoy working in the fast-paced and exciting world of B2B trade shows and events?

About the Role

We are seeking a talented and results-oriented sales leader with proven experience in event sales and sales management. This individual will combine strategic thinking, strong leadership capabilities, and a passion for relationship building to drive revenue growth across the JIS Events portfolio.

The Sales Manager will oversee all aspects of event sales, leading a team focused on achieving and exceeding exhibit space, sponsorship, and advertising revenue goals. This role will play a critical part in developing and executing sales strategies, coaching team members, expanding market opportunities, and ensuring alignment with the overall business objectives of the JIS portfolio.

Responsibilities

• Collaborate with sales representatives to develop targeted sales strategies that build strong pipelines of qualified prospects and drive exhibit space, sponsorship, and advertising revenue across assigned events.
• Lead, coach, and motivate the sales team through ongoing training, performance management, and professional development initiatives that strengthen value-based selling skills and drive consistent results.
• Partner closely with marketing, event operations, and sponsorship teams to identify and execute integrated sales opportunities that maximize exhibitor engagement and event revenue.
• Provide regular sales reporting, forecasting, and performance analysis to senior leadership, ensuring visibility into pipeline activity, revenue attainment, and future growth opportunities.
• Develop and implement strategic initiatives to expand exhibitor participation, increase customer retention, and grow market share within key industry segments.
• Identify new business opportunities through market research, competitive analysis, and industry engagement, making recommendations to enhance sales performance and event growth.
• Monitor industry trends, customer feedback, and competitor activity to inform sales strategy and support business planning.
• Establish and maintain key relationships with major accounts, industry stakeholders, and strategic partners to strengthen long-term business opportunities.
• Drive accountability across the sales organization by reinforcing best practices in CRM management, territory planning, pipeline development, activity standards, forecasting accuracy, and budget achievement.
• Collaborate with leadership to develop annual sales plans, revenue targets, and strategic growth initiatives aligned with portfolio objectives.

Requirements

• Demonstrated success in sales leadership, event sales, trade show sales, sponsorship sales, or related B2B sales environments.
• Strong self-motivation and entrepreneurial mindset with the ability to identify opportunities, drive initiatives, and achieve ambitious revenue goals.
• Exceptional communication, negotiation, and relationship-building skills with a customer-centric approach.
• Proven ability to coach, mentor, and develop sales professionals while fostering a positive and high-performance team culture.
• Strong analytical and problem-solving skills with the ability to interpret sales data and make informed business decisions.
• Experience utilizing CRM platforms and sales reporting tools to manage pipelines, track performance, and support forecasting activities.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Ability to collaborate effectively across departments and influence stakeholders at all levels of the organization.
• Strong presentation and business development skills with experience engaging senior-level decision-makers.
• Willingness and ability to travel as needed to support events, client meetings, and business initiatives.

Work in a Way that Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

U.S. National Base Pay Range: $89,700 - $166,400. Geographic differentials may apply in some locations to better reflect local market rates.Pay mix between base and variable pay varies based on sales role; please discuss with the recruiter.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.