Sales Manager

Guardian Alarm

$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Excellent verbal and written communication skills.
  • Strong sales, negotiation, and customer service skills.
  • Proven sales leadership experience in a service-based industry (3-5 years).
  • Demonstrated ability to build and maintain strong client relationships.
  • Bachelor's degree in Business, Sales, or related field, or equivalent work experience.

Responsibilities

  • Achieve growth and exceed sales targets by managing the sales team effectively.
  • Hire, train, and mentor sales representatives in residential and commercial segments.
  • Organize and oversee the performance and schedules of sales team members.
  • Conduct performance evaluations and manage employee discipline in compliance with company policy.
  • Develop and implement strategic sales plans to expand customer base and market presence.

Benefits

  • Opportunity to represent the company at trade shows and networking events.
  • Engage in ongoing professional development and team mentorship.
  • Collaborative environment with support from upper management in strategic planning.
Full Job Description
General Purpose & Essential Duties:

The Sales Manager is responsible for leading and managing the overall sales efforts for both Residential and Commercial/Small Business customer verticals within their assigned territory. This role is accountable for developing and executing sales strategies, managing a team of sales professionals, achieving growth targets, and ensuring excellent customer experiences. The Sales Manager aligns departmental goals with company objectives and plays a key role in sustaining Guardian's strong market presence.
  • Achieve growth and meet or exceed monthly residential and commercial sales targets by successfully managing the sales team.
  • Hire, train, mentor, and manage sales representatives in both Residential and Commercial/Small Business segments.
  • Organize and oversee schedules, territories, and performance of sales team members.
  • Conduct timely and constructive performance evaluations; handle employee discipline and termination in accordance with company policy.
  • Provide leadership that motivates and encourages the sales team to consistently achieve quotas.
  • Develop and implement strategic sales plans to expand Guardian's customer base and strengthen its market presence.
  • Review and analyze sales reports; use data to forecast, set targets, and identify new markets and customer preferences.
  • Consult with potential customers to understand their needs and recommend appropriate equipment, products, or services.
  • Ensure execution of sales strategies, promotional programs, and contests in line with annual objectives.
  • Collaborate with VP of Sales on setting sales quotas, developing budgets, and creating retention programs.
  • Monitor and approve departmental expenses.
  • Represent the company at trade shows, industry events, and community networking opportunities.
  • Resolve customer complaints and operational issues to ensure efficient and positive sales operations.
  • Identify market trends, emerging opportunities, and competitive activity; provide insights to leadership for strategic planning.

Required Skills, Abilities, Education & Experience:
  • Excellent verbal and written communication skills.
  • Strong sales, negotiation, and customer service skills.
  • Effective supervisory and leadership skills with the ability to inspire and drive results.
  • Demonstrated ability to build and maintain strong client relationships.
  • Excellent organizational skills with attention to detail.
  • Strong time management and problem-solving abilities.
  • Proven ability to drive the sales process from plan to close.
  • Proficient in Microsoft Office Suite or related software.
  • Ability to analyze data and provide actionable insights.
  • Bachelor's degree in Business, Sales, or related field, OR equivalent work experience.
  • At least 3-5 years of sales leadership experience in a service-based industry.
  • Proven success in both residential and/or commercial sales leadership roles.
  • Consistent record of meeting or exceeding sales targets.
  • Experience in mentoring and developing sales professionals.


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