Sales Manager

Brandt

$80K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of direct sales experience or 3-5 years in sales management
  • Proven ability to develop and maintain key business relationships
  • Strong decision-making skills regarding financial transactions and sales strategy
  • Excellent analytical and critical thinking abilities
  • Experience in the construction or forestry equipment industry preferred
  • Bachelor's degree in business or marketing beneficial
  • Willingness to travel as necessary

Responsibilities

  • Create and execute sales strategies to enhance gross margin and market share
  • Develop quarterly and annual sales plans for team leaders
  • Collaborate with marketing and executive teams for aligned business strategies
  • Conduct feasibility studies for new products and services
  • Manage, train, and develop sales personnel to foster a successful team
  • Establish strong relationships with key customers and partners
  • Prepare technical proposals to support sales efforts

Benefits

  • Competitive compensation reflecting skills and experience
  • Continuous learning and development opportunities
  • Room for advancement in a growing company
  • Comprehensive health and dental benefits
  • Retirement savings programs to support financial wellness
Full Job Description
Job Description

Overview

Brandt Tractor Ltd is currently seeking a Sales Manager for our Kamloops Construction and Forestry location.

The Sales Manager is responsible for leading equipment sales strategy, team development and territory performance. This position is responsible for driving revenue growth and profitability by building strong customer relationships, managing key accounts, and identifying new market opportunities.

What You Will Be Responsible For

Sales Strategy and Leadership
  • Create and execute comprehensive sales strategies, including sales quotas, budgets, and forecasts to maximize gross margin and market share.
  • Develop and implement quarterly and annual sales plans and programs for territory sales managers and sales staff.
  • Collaborate with Marketing and executive teams to align sales plans, product launches, budgeting, and long-term strategic business plans.
  • Conduct feasibility studies and business plans for new products or services, including distribution strategies and reselling agreements.
  • Manage, train, and develop all sales personnel, including Territory Managers, Rental Manager, and support staff, building a motivated and successful workforce.
  • Collaborate with the Branch Manager and HR to recruit, hire, and train sales staff, ensuring adequate staffing levels.
  • Manage scheduled team sales meetings and sales reporting activities.
  • Conduct ongoing employee performance reviews and document annual evaluations to support employee development and accountability.
  • Lead performance management initiatives focused on employee growth and departmental success.


Customer, Market, and Partner Development
  • Establish and nurture strong relationships with key customers, retail and wholesale partners, and internal teams (Parts and Service) to drive growth and customer satisfaction.
  • Identify and pursue new market segments and growth opportunities by staying current on customer business activities, industry trends, and competitive pressures.
  • Maximize relationships with key partners and develop new business accounts and partnerships to achieve profit, volume and market share goals.
  • Provide input from sales regarding growth, competitive analysis, market trends, and business environment to support strategic planning.
  • Participate in developing processes to gather continuous client feedback and ensure excellence in customer service.

Operations, Reporting, and Brand Management
  • Prepare technical and commercial presentations and proposals, supporting sales teams in engaging customers, ownership, purchasing, and operations departments.
  • Manage inventory mix and asset management goals, including new and used inventory turn, aging, and protection of company assets.
  • Assist in managing branch account receivables in coordination with Credit Services and Operations leadership.
  • Conduct regular analysis of pricing effectiveness and market trends, creating actionable plans to improve sales performance.
  • Communicate brand identity internally to business units, key partners, and customers, ensuring consistent messaging.
  • Plan and represent the company positively at industry trade shows, conventions, and trade organizations.


What We Look For
  • 7+ years' direct sales experience or 3-5 years direct work experience in a sales management capacity.
  • Ability to build and maintain lasting relationships with corporate departments, key business partners, and customers.
  • Confidence in decision making regarding financial transactions, sales strategy, budgeting, and forecasting.
  • High level of critical and logical thinking, analysis, and reasoning.
  • Experience within the product line's industry considered an asset.
  • Bachelor's degree in business, Marketing, or related field considered an asset.
  • Must be available to travel as required.


What We Offer
  • Competitive compensation: we offer fair, market-based wages that recognize your skills, experience, and contributions.
  • Continuous Learning: through on-the-job training and educational opportunities.
  • Opportunities for advancement within a growing company that values initiative and teamwork.
  • Comprehensive benefits coverage: including health, dental and more to support your wellbeing.
  • Retirement savings programs: Pension and RRSP programs to help you invest in your future.


When you work for Brandt, we work for you. It's as simple as that.

#LI-onsite

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