Sales Manager - B2B Industrial Automation Software

MPAQ Automation

$90K — $120K *
Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of B2B sales experience, ideally in the concrete industry or related fields
  • 5+ years of sales team leadership or management experience
  • Strong understanding of technical sales cycles and multi-stakeholder processes
  • Experience with CRM systems, preferably Zoho CRM
  • Excellent negotiation, communication, and presentation skills
  • Fluent in English; Spanish and/or French is a plus
  • Willing to travel throughout North America

Responsibilities

  • Lead and mentor the sales team to boost efficiency and revenue
  • Develop and implement sales strategies focused on the concrete sector in North America
  • Manage a consistent sales pipeline using CRM best practices
  • Conduct high-level calls, demos, and negotiations with key decision-makers
  • Stay informed about software solutions and pricing relative to competitors
  • Collaborate with marketing on documentation and lead generation campaigns
  • Align product capabilities with customer needs through technical team collaboration
  • Forecast revenue and report sales metrics to leadership
  • Enhance and document sales processes and playbooks
  • Represent the company at industry events and customer visits

Benefits

  • Competitive salary with performance-based bonuses
  • Comprehensive benefits package
  • Ability to influence the direction of a growing automation company
  • Collaborative team culture that values innovation and continuous improvement
Full Job Description
As Sales Manager, you will take ownership of the full sales operation: pipeline development, team leadership, forecasting, process optimization, and strategic expansion. You\'ll work closely with senior leadership to refine our go-to-market strategy and ensure our solutions reach the right customers at the right time.

This role is ideal for someone who thrives in a technical B2B environment, understands industrial or manufacturing workflows, and knows how to build a high-performing sales department.
Key Responsibilities
  • Lead, organize and mentor our sales team to increase efficiency and yearly revenues
  • Develop and execute sales strategies for North America, with a focus on concrete producers
  • Build and manage a predictable sales pipeline using CRM best practices
  • Conduct high-level discovery calls, demos, and negotiations with plant owners and decision makers
  • Maintain deep knowledge of our software solutions and pricing, as they compare with our competitors\'
  • Work with marketing to produce documentation, website, campaigns and lead-generation initiatives
  • Work with our technical team to align product capabilities with customer needs
  • Forecast revenue and report sales metrics to leadership
  • Improve and document sales processes and playbooks
  • Represent MPAQ at industry events, trade shows, and customer visits
Qualifications
  • 10+ years of B2B sales experience, ideally in the concrete industry, or in related industries such as aggregates, cement, additives, batch plants, mixer trucks, concrete dispatching, process automation and manufacturing software
  • 5+ years of experience leading or managing a sales team
  • Strong understanding of technical sales cycles and multiple stakeholder decision processes
  • Experience using and organizing CRM systems (Zoho CRM experience is an asset)
  • Excellent communication, negotiation, and presentation skills
  • Native-level fluency in English, with exceptional written and verbal communication skills. Business fluency in Spanish and/or French would be an asset.
  • Ability to travel within North America as needed
What We Offer
  • Competitive salary + performance-based bonuses
  • Comprehensive benefits package
  • Opportunity to shape the sales team of a growing, well-established automation company
  • A collaborative team that values innovation, accountability, and continuous improvement

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